In 2025 businesses in Egypt are trying everything to grow and reach more people online. There are many tools but two of the most popular are whatsapp and email marketing . Both are good but they work in different ways and have different results. so which one is better for egyptian businesses
In this blog I will help you understand the difference between them and how to use each one the right way. I will keep it simple like a 20 year old explaining to a friend. also I will show how the best digital marketing agencies in Egypt to grow your business can help you get better results faster.
what is whatsapp marketing
Whatsapp marketing means using whatsapp app to send messages, offer reminders or anything that helps you talk to customers. it is like chatting with a friend but for business
with whatsapp you can
- send product photos and videos
- answer questions fast
- confirm orders and payments
- send delivery updates
- give support to customers
- remind people about new offers
- Whatsapp is very popular in Egypt. almost everyone has it on their phone and checks it many times a day
what is email marketing
email marketing is when you send emails to people who gave you their email address. it can be used for many things like
- sending offers and discounts
- sharing news or blogs
- giving tips and guides
- sending updates after people buy something
- building trust with customers over time
- email is a little more formal than whatsapp. People don’t check email as much as whatsapp but when they do they usually expect more details and professional info
how egyptian people use whatsapp and email
In Egypt, Whatsapp is used by millions of people every single day. People use it to chat with family friends and also businesses. They send voice notes, images and texts all the time. it feels normal and easy
Email is also used but mostly for work, school or signing up to websites. People check it but not as often. Many people have email but they only check it once or twice a day. sometimes less
so if you want fast replies, whatsapp is better. but if you want to send long info or official messages email is better
which one gets more opens
Whatsapp wins this part easily. when you send a message on whatsapp most people will open it in minutes. open rate is more than 90 percent most of the time
emails get much lower open rates. Usually 20 to 30 percent. and some emails go to spam or promotions tab. so they never get read
if your goal is to make sure people see the message fast then whatsapp is the way to go
which one gets faster replies
again whatsapp is better. people reply to whatsapp messages fast sometimes in seconds. they are already chatting with friends and then see your message and answer right away
emails take more time. People read them and maybe reply later or maybe never. if you want quick conversation or want to close a sale fast then whatsapp is better for that
what kind of messages work better on whatsapp
Whatsapp is great for short and personal messages. like
- hi this is your order confirmation
- would you like 10 percent off today
- our new collection just arrived
- hello your appointment is tomorrow
- You can also send pictures, videos, stickers or voice notes. All that makes the message feel friendly and natural. Like a real chat
what kind of messages work better on email
Email is better for long messages with more info. like
- full list of new products
- blog with 5 tips to choose the right item
- event invitations with links
- newsletters with news and updates
- you can add buttons, images and links in email. it is good when you want to explain things or show many products
which one feels more personal
Both can feel personal if done right. but whatsapp has a more direct and human feel. when someone gets a whatsapp message they feel like someone is talking to them directly
Email can also be personal if you use the person’s name and write friendly. but still it feels more like a letter not a conversation
so if you want to build closer connection with customers whatsapp is better
which one feels more professional
Email feels more professional, especially in business or office stuff. if you are a company sending contracts quotes or reports then email is better for that
whatsapp is more casual. It is good for marketing and support but not for everything. sometimes people still prefer email for serious stuff
trust and spam
people trust whatsapp more in egypt. emails can feel like spam especially when people get many of them every day. some emails go straight to spam folder and never get seen
Whatsapp messages go straight to the app. People read them faster. but if you send too many messages people can block the number. so don’t spam whatsapp either
cost and setup
The Whatsapp business app is free. but if you want to send many messages or use chatbots you need whatsapp api which costs money. also you need tools like twilio or manychat
Email tools like mailchimp and sender have free plans for small lists. When your list gets bigger you start to pay. Cost depends on how many people you email
both are affordable but if you want automation and pro features there will be cost
automation
Email is very easy to automate. You can create flows like
- welcome email after someone signs up
- thank you email after purchase
- reminder email if someone didn’t finish order
whatsapp is harder to automate unless you use the business api and tools. It needs setup and testing. but once done it works very well
this is why many egyptian brands work with the high performing marketing agencies in Egypt to grow your business to do this the right way
examples of whatsapp marketing in egypt
let’s say you sell clothes online
you send new arrivals every week on whatsapp with photos and prices. people reply and place orders right there. you confirm the address and send a payment link. done
or a salon sends reminders about appointments and also sends offers for next visit
restaurants send menus daily and take orders directly from whatsapp
examples of email marketing in egypt
- an online bookstore sends weekly email with new books and reading tips
- a gym sends monthly newsletter with training tips and class schedules
- an e-commerce store sends blog posts and product collections every week to stay in touch
- email helps when people want to read not just chat
when to use whatsapp and when to use email
if you want fast answers or send short offers then whatsapp is better
if you want to send full product list or news then email is better
for example if you have a flash sale today use whatsapp
if you want to explain a service or send detailed info use email
if someone asked a question use whatsapp to reply quick
if someone signed up to your site send a welcome email
it is not about picking one or the other. best way is to use both smartly
how to collect contacts for whatsapp and email
to grow your whatsapp list
- ask for phone number on your website
- use click to whatsapp links in ads
- offer discount if they message you
to grow your email list
- add sign up forms on website
- give free guide or coupon for email
- collect emails during checkout
- always ask for permission before sending messages
mistakes to avoid
- sending too many messages every day
- writing long messages on whatsapp
- sending boring emails without value
- using only one channel and ignoring the other
- not replying fast
- not testing what works best
- try different messages and see what works better for your audience
how the best agencies help
Doing all this alone can be hard. That is why many brands in Egypt work with the best digital marketing agencies in Egypt to grow your business
they can help you with
- writing whatsapp and email messages
- setting up tools and automation
- designing emails and flows
- connecting whatsapp to facebook and instagram ads
- testing and improving everything
- getting more people to open and reply
- agencies save time and get better results faster
final thoughts
Whatsapp and email are both strong tools for marketing. Each one has good things. whatsapp is fast personal and easy to use. email is better for long messages news and official info
for Egyptian businesses using both together is the smart move. send quick updates on whatsapp and deeper content on email. this way you reach more people and grow better
and if you want to make sure everything is done right from writing to tools to testing then working with the top digital marketing companies in Egypt to grow your business is the best step to take
They know what works in Egypt and they help you grow with less stress
