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7 Essential Elements For Any Good Website

In this article we will be going through several essential elements that all successful websites must have. The days of just having a website, with the most basic design hobbled together with some text, have long gone. Nowadays, it’s imperative that your site has all the elements that constitute a good website, if it is to perform to expectation.  

Having a successful website, in many instances, is an integral component of most businesses nowadays. When it comes to creating your site, it’s important that you give the required attention to the entire process, as an ill-constructed site is basically a waste of both time and money.  

So, what are the elements your site should have? Continue reading for more details: 

Quality Images 

Most web design companies that you will query, like to put a heavy emphasis on having large clear images for site products. The objective is that they highlight every aspect of the product in question.  

The higher the image quality, the better, as they ultimately help the business better highlight the various features of the product, in a more effective manner.  

Depending on the product, it could be something very minute, in which case, a high definition image may be imperative.  

Additionally, having images that are very large in size, do tend to be much easier to scan, and give the potential customer a better idea of what they could potentially be paying for.  

Clear Architecture and Navigation 

When a site has a navigation system that is sleek and clear, it makes it significantly easier for visitors to find whatever it is they may be looking for. Additionally, having an optimal site navigation system also makes it easier for search engine bots to get in and around your site.  

All of the most integral pages of your site should be linked directly from the home page, if possible. Ultimately, you don’t want these pages to be more than two clicks away.  

Always go with a silo architecture when building your site. As this makes it easier to organise your content into different pages and sections.  

About Us 

Of all the pages a site must have, an About Us page is extremely important. You want your visitors to know who you are. For larger companies, this probably won’t be necessary, given the level of popularity such companies already enjoy.  

On your About Us page, you want to tell visitors exactly who you are and what you specialise in. You can put an assortment of things on there, such as your credentials, or a Q&A, whatever you like. You can also use this page for your testimonials, and other such stories. You could also turn the About Us page into a gateway, linking to other related pages.  

The one thing you do not want to do on your About Us page, is put too much text on it. You want to keep it as concise as possible, give the visitor just enough information to keep them interested. You also want to go with a catchy design theme.  

So, what should be the main function of the About Us page? Well, you want it to add depth to your site. To do that, you may need to provide details on your company’s history, along with photos of you and your team.  

Mobile-friendly Site 

Today, it’s pretty much the norm for people to browse the internet on their mobile phones. For this reason, it’s important you make your site compatible with these devices. If you don’t want to lose out on a potential windfall of traffic, then you need to go with a mobile friendly theme for your site. You can do digital marketing to make your website rank on google. Read more about Digital Marketing!

People are constantly on the internet, and of those people, a significant portion of them are on their tablets and smartphones looking at their favourite websites, searching for something to buy, etc.  

That’s a segment of the internet that you definitely want to tap into, and you can only do that if your site is optimised for that crowd. You want your web design theme to be responsive, which means, it adapts on the fly, to whatever device it’s being viewed on. Whether it’s a tablet, a smaller smartphone or your standard PC LCD screen.  

All the major search engines look out for sites that are mobile-friendly nowadays, some even offer a little boost in the search rankings. So there’s more incentives to have a mobile friendly site, than to not have one.  

Web Fonts 

In the past, there were only a few typefaces on the internet, such as Courier and Arial. This is because they were the only font faces that were readable by most systems. However, today, designers no longer have such limitations. Despite that, web fonts are still just as important today as they were in the past, especially when you consider licensing and compatibility. You can use web font services, which will ensure your site performs optimally within the search engines.  

Of the various services, Google Web Fonts is probably amongst the most popular, and it’s totally free. You can implement a number of effective typefaces to your site within a matter of moments without having to doll out a small fortune to do so.  

Content is King 

This is a very old saying, but it’s still as relevant today, as it was a decade ago. For any website to succeed, it must have the right content. There’s no workaround or shortcut to the best quality content. Whether you’re focussed on creating content for marketing purposes or for adding useful information to your site, only the very best content will captivate visitors.  

When it comes to lead generation, you cannot do without the very best content. Sites with the best content are able to leave a mark with the visitor, which translates into them remembering aspects of it, and in some instances, coming back.  


When looking at the various design elements of any website, one cannot stress how important space is. It affects the overall flow of a site, as well as its readability. Designers, over the past couple of years, have come up with the most insightful and innovative ways of utilising space on their sites. More sites are doing things like, increasing spacing between words, using more paragraphs, going with more spacious font styles, etc.  

It’s very important that your site’s spacing is consistent. This means, the space between letters, and paragraphs should be the same, throughout the entirety of the site. You also want the same consistency with your images.   

When it comes to creating a central location or focal point, one of the best ways to do this is by using space. If you put a piece of text or an image anywhere, and surround it with white space, then it’ll make it appear much more significant and larger, than otherwise.  

Another thing to note is that space isn’t restricted to whiteness. It simply means any area of the site that lacks elements, so it can be of any colour that you prefer.  


In conclusion, when creating your site, focus on the more important elements first, such as navigation systems and architecture. Make sure all of it is arranged in a consistent manner that properly utilises space. This way, you can ensure every element of your site stands out. For more informative articles visit