If you are doing marketing in egypt or trying to sell something online then facebook is still like super important even in 2025 people are still using it like crazy maybe not like 2016 but still very big
you might hear people say oh facebook is dead but honestly that’s not true in egypt it’s still one of the top social media platforms and if you ignore it then you miss out on millions of people
that’s why if you’re a business owner or you work in a social media agency in egypt you need to understand who is on facebook in egypt right now who uses it what ages what cities and stuff like that
so this guide will give you 20 facebook demographics in egypt that you really need to know in 2025 to make better ads get more customers and grow your business
1 Most egyptians still use facebook daily
yeah believe it or not a lot of people in egypt still open facebook every single day it’s part of their routine they check it when they wake up during work after lunch and before bed so if you post regularly they will see you
2 Males are a little more than females
in 2025 still more men use facebook than women in egypt its like 55 percent men and 45 percent women its not a big gap but it helps when you target products or ads
3 Cairo is the top city for facebook users
no surprise here cairo has the biggest number of users on facebook so if your business is in cairo or you want to target cairo customers you better use facebook ads wisely
4 Alexandria comes second
after cairo comes alexandria as the next city with high facebook use a lot of young people and families there who scroll facebook all day long and also buy online
5 Age 18 to 24 is still the biggest group
young adults between 18 and 24 years old are the biggest age group on facebook in egypt they use it for fun memes groups and even some shopping so if your product is for youth this is your chance
6 Second biggest group is 25 to 34
people between 25 and 34 use facebook for news work shopping parenting groups and more this group usually has some income and will spend if your ad hits the right emotion
7 Students use facebook groups a lot
many university students in egypt are part of facebook groups for their classes their majors or activities you can find huge groups for ain shams cairo university alexandria university and others
8 Facebook marketplace is growing in egypt
this is something you really need to notice facebook marketplace is huge now in egypt people buy and sell everything there phones clothes furniture even used fridges and air conditioners
if you sell physical products don’t ignore this part of facebook
9 Facebook stories are getting popular
more egyptians are now posting stories not just regular posts the same like instagram so if you use ads make sure you also run story ads they get a lot of views especially with younger users
10 People in egypt still love funny content
memes jokes and funny videos are still the king on facebook if your brand can use humor then do it people in egypt love to laugh and they will share your content more
11 Many users follow pages for offers
egyptians love discounts and special offers they follow pages that post deals coupons or exclusive prices so if you want to grow your followers give some offers from time to time
12 Facebook live is popular for selling
a lot of small business owners especially women use facebook live to sell stuff like clothes makeup shoes live videos make customers trust you more and it feels more real
13 Rural areas are catching up
before facebook was mostly used in big cities but now even rural places and villages in egypt are using it more the reach is getting bigger every year
14 Video content is working best now
in 2025 people scroll fast and read less so if you want attention you need to post more videos short videos simple edits show your product in use or share tips
15 People use arabic not english
almost all egyptians use facebook in arabic they write arabic they search arabic so your ads and posts should be in arabic if you want good results
16 Facebook is still used for news
even with all the news apps many egyptians still get their news from facebook pages so news related content or trending topics always get more reach if you time it right
17 Older people are joining too
now even people in their 40s and 50s are more active on facebook some use it to keep in touch with family others use it to buy stuff or follow religious and cooking pages
18 Facebook ads manager is improving in egypt
good news for marketers the ad system in egypt is more stable now you can target by city interest age behavior language and it’s cheaper than many other platforms like linkedin or snapchat
19 Facebook groups are gold for marketing
there are groups for every thing in egypt from cooking to cars to job search to moms to gamers if you can join the right group and post helpful stuff your brand will get noticed without even paying for ads
20 People trust comments more than ads
egyptians don’t trust ads easy but they trust other people if someone comments something nice on your post others will believe it so try to create engaging content that gets people to talk
Why marketers need this info
you might be thinking ok cool but why do i need to know all this
well the answer is simple if you don’t know who is on facebook and what they do you will waste your money on ads that don’t work or post content that nobody cares about
but if you understand the audience you can choose the right age the right city the right tone the right time and everything
this is also what any good digital marketing agency in egypt does they study the demographics and then create strategies based on real data not just guessing
Personal story
i once worked with a small local brand in maadi they were trying to sell natural oils and handmade soap we ran facebook ads but no results then we looked at the audience and saw they were targeting 18 to 24 year olds but their real customers were women aged 35 to 50 so we changed the age group and used more classic arabic language and boom in 2 weeks their messages increased and they got more orders
that’s why demographics matter it’s not just numbers it’s real people
What you can do with this info
now that you know these 20 facebook facts about egypt in 2025 here is what you should do
- review your current facebook audience see if it matches your product
- change your content style based on age and interests
- use arabic always and add local slang when possible
- use more videos and story ads
- don’t ignore groups and marketplace
- make funny and relatable content
- test ads with different age and city targeting
- reply to comments and build trust
- offer real value not just selling
if you do even half of this your facebook marketing will improve
Facebook is not dying in egypt
i know people say facebook is dying and everyone moved to tiktok or instagram but in egypt facebook is still strong especially for certain age groups and for buying and selling
many egyptians trust facebook more than websites they ask for prices in comments they check reviews they talk to sellers directly
so while new platforms are nice don’t throw away facebook yet it’s still worth your time and money
How a social media agency in egypt can help
not everyone has the time to study facebook trends or create good content or run ads the right way and that’s where a good social media marketing agency in egypt comes in they can do the hard work for you
they already know the demographics the trends the types of content that work and how to optimize ads for better results they can also create monthly content calendars do community management and analyze the numbers
so if you feel stuck it’s not a bad idea to get help
Final thoughts
facebook is still alive in egypt and it’s still one of the best places to reach people in 2025 if you understand your audience and post the right things you will see great results
these 20 facebook demographics will help you target the right people make better content and avoid wasting money
remember every post every ad every comment is a chance to connect with someone and build trust and when people trust you they will buy from you
so don’t sleep on facebook and use this guide to level up your marketing
