“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer
We have witnessed a huge change in marketing in the past decade. businesses were forced to change their methods to cope with this change. The ones who didn’t, achieved terrible results. Any business should have a flexible resourcing strategy to adopt innovation and use the digital resources in hand to guarantee success. Today, we will present to you the new trends that will impact digital marketing in the next decade.
One: Artificial Intelligence (AI)
AI is all about gathering, analyzing, and learning from data. These devices are capable of processing massive amounts of data and producing accurate results. Predictions about the target customer, campaign performance, customer expectations, and other marketing outcomes are examples of these results. It all depends on the information you feed to the machine.
Chatbots, which are driven by AI, can improve customer relationship management (CRM) by providing quick, personalized responses to customers, understanding emotions using natural language processing (NLP), and providing real data about your customers and how they feel about your products. All of these serve to better understand your customer, determine your next course of action, and make business decisions.
Two: Internet of Things (IoT)
IoT is not the same as AI. IoT devices are those that act independently based on their surroundings and data. IoT devices include sensors, alarms, trackers, and many others.
Because IoT devices know your consumers’ history, behaviors, and interests, IoT is expected to increase your click-through rate (CTR) on your ads by 100%. Consider this scenario: you’re living in a smart home powered by IoT, and a light bulb goes out. In this situation, the Internet of Things will not only detect that your home requires a new light bulb, but it will also send you offers and digital coupons through notifications to your phone. Nowadays, IoT is utilized to determine machine lifespans and provide customer notifications about maintenance, replacements, and other issues.
Another use of IoT is automated messages and notifications. IoT can send notifications to nearby or in-store customers, these notifications can be, promotions, offers, or whatever you want it to say. Also IoT can be used to manage a marketing campaign on social media by automating messages to targeted customers.
Three: Virtual & Augmented Reality (VR & AR)
Marketers need to be familiar with these terms because, in the next few years, the talk will be about these virtual beings. Metaverse, Snapchat, and many more are creating new ways to do business. Nowadays, many brands use VR and AR to create an exceptional customer experience. You can now try on different Gucci products, see how Ikea’s products will look in your home, explore Dior’s shop, and many others, using VR.
Also, Virtual concerts, touristic tours, and fashion shows are now a thing. John Legend hosted a virtual concert with Wave.
This technology has huge potential for the future of marketing. VR is the evolution of live videos. Storytelling with VR and AR can help your brand stand out and come to life.
Four: Blockchain
Consider the blockchain to be a collection of digital records. These components are integrated and do not require third-party clearance.
The blockchain method increases the transparency of transactions, making it the safest online method. In marketing, Blockchain can authenticate your products by giving access to customers to know all that is needed to know about your product, manufacturing location, labor, materials used, and many more. This will build the trust needed between everyone.
Also, with blockchain, you can create accurate marketing campaigns through efficient keyword tracking.
Five: Voice Assistant
Apple’s Siri, Amazon Alexa, Microsoft’s Cortana, and Google Assistant are just a few of the voice assistants available. Facebook is even working on its own assistant, called Facebook Assistant. People are now employing virtual assistants to do their shopping, and companies like Domino’s, Nestle, and Johnnie Walker are incorporating this technology into their marketing strategies in order to improve their connections with customers. Johnnie Walker and Alexa collaborate to personalize Walker’s customers’ purchasing experiences by asking them a few questions via Alexa and then recommending the most relevant items.
Final Thoughts
Every now and then, new technological trends emerge. These innovations have an impact on every aspect of business, including marketing. To stay relevant and maintain a strong position in the market, all firms, regardless of size, must adapt and innovate. But adapting is not an easy process. First, a business has to know exactly what it wants and what the objectives of this process are. Then, a plan should be built that ensures the success of the process. Finally, after implementation, you should observe and make sure your business goals are being fulfilled.
