The top successful companies today have been small businesses at one point. If you’re one of them, you are aware of the struggle small businesses go through. Whether it is gathering resources or finding ways to stay still in the tough competition, small businesses don’t have it as easy. But with the market changing, businesses have now slowly started to enter the digital landscape.
The digital space has opened a wider solution for small businesses to explore and enhance their current growth performance. One such solution that is bound to be beneficial to SMEs is video conferencing solutions.
Video conferencing for small businesses can work wonders. From improving engagement to increasing productivity, a great web video conferencing solution can offer tons of benefits.
Hence to help you unleash the power of video conferencing in business, we have listed 10 factors. While these 10 factors will list out the benefits of video conferencing they will also provide you with pros and cons list so that you can understand both ends to be prepared well.
Top 10 Benefits of Video Conferencing for Small Businesses In 2021
1. Let’s You Manage your Work Better
As a small business, you won’t have a team at the beginning. Since you’re the sole person responsible for everything, right from sales to accounts to human resources, everything demands your attention. Hence when you have such crucial things to be done on your plate every day, how can simple solutions such as video conferencing help you ease your actions?
Let’s understand this better with an example. Say that you want to exhibit your product, reaching out to every client will be impossible for you hence, conducting live streaming’s will be the more apt option to reach out to multiple clients.
In addition, you can even save those streaming’s for your clients to visit again.
Pros:
- Easier to manage all other related work that requires your attention
Cons:
- Due to the heavy work pile up, small businesses could create lesser live streaming actions.
2. Exhibit your Products via Webinars
Webinars are growing popular. They have become a business’s go-to tool when it comes to exhibiting their products better to their clients.
The best way for you to reach out to your potential clients and sell better to them is via webinars. You can extend the outreach by sharing the same via social media or on email lists.
On the day of the webinar, you can directly engage with clients and portray the perks of your products via a ppt form. If the webinar is a huge success, the same video can be easily shared on your social media handles or websites and more to garner better views from more potential clients.
Pros:
- With webinars, reaching out to a wider audience stands a higher chance
Cons:
- There have been instances where clients have registered for webinars and have not turned up last minute.
3. Collect Valuable Feedback via Real-Time Engagement
How can you improve your current business growth?
The best way is to collect surveys, engage with clients, and more. But since you’re still a budding business, this process can run slow for you. Instead, you can make use of web video conferencing to capture valuable feedback from your clients.
During the video conferences whether it is to solve a query, provide customer support or exhibit your product, having a direct engagement with your clients makes it easier to understand what they think about your product. This will not just help your brand move towards a better path, it also works on shaping a futuristic relationship between you and your clients.
Pros:
- Receive immediate feedback or suggestions
Cons:
- Not many clients would be that open to share feedback in the initial stage, this could again take time.
4. Reach Out to Clients Instantly
Today clients expect businesses to cater to them when they need them. Hence engaging with them via text or replying to them via email will solve the issue, but you won’t be able to form a better relationship with them.
Here is when video conferencing comes into the picture. To resolve any queries or to provide an efficient customer support service, small brands can engage with their clients via video conferencing.
This will spark better engagement, exhibit more human connections and the process would focus on serving the clients. Clients will always return to brands that find innovative ways to reach out or cater to them, video conferencing is one such solution aiming to achieve just that.
Pros:
- Caters to clients as and when required
Cons:
- Few clients might not be comfortable opting for a video conference; they would prefer audio callings at times.
5. Solves Clients Queries Remotely
How many times have you waited just to have your problem resolved?
Before the digital space, clients would have no choice but to wait long hours for their issue to be resolved. This would include a follow-up call the next day or more. But with the digital space present, this issue has been eliminated.
With video conferencing, small businesses can cater to client’s issues or queries instantly. All they need to do is set up a meeting time, engage with clients, and the issue is solved. There is no need for any travel or to keep clients waiting. In 2021, this is the preferred customer support expected.
Pros:
- Eliminates waiting period for clients issues to be resolved
Cons:
- At times due to technical issues, delays in such situations can impact the brand image
6. Extends your Brand Outreach via Social Media
As stated earlier, video conferencing can provide multiple benefits. One is being conducting webinars to showcase your product better. Since video conferencing lets you record the video sessions being taken, you can use this to your advantage.
To draw better attention to your clients, you can easily share the links to your webinars or video conferences to capture the attention of potential clients out there. So when any potential client visits your social media anytime, these are the related information they receive before reaching out to you. This works well to convert cold leads into warm leads quicker.
Pros:
- Opportunity to extend client outreach on your actions.
Cons:
- There is no guarantee that views will increase. It would take more social marketing tactics to garner better views.
7. Eliminates Travelling Time and Costs
When you’re a small business, you’ll relate when you have to meet clients that are situated in different parts of the area. As your business is looking to grow, the policy the more you meet the better your chances of making a sale isn’t as feasible as you think.
Not only will the travelling expenses add up, but you also won’t have time to cater to your other work. Video conferencing can help you here. This technological solution can help you connect with potential clients with a single click.
The best part, even if your clients are from across the globe, with video conferencing, connecting with them has become one step easier.
Pros:
- Saves money on travelling costs.
Cons:
- Face to face meetings are still important to certain clients. Hence, not many would be confident with a virtual face-to-face engagement.
8. Provide Better Training Resources for your Team
As your business grows, you’ll realize that you will need a team to help achieve your business goals. For an employee to completely understand your brand better, training is required. While one-time training is feasible from your end, you might not have more time to spend on training them further.
Wouldn’t it be easy if your employees could refer to a manual that can help them get started better?
Video conferencing can make this happen. You can easily record and save video clippings of how different teams can achieve the goals related to the department. For instance, for sales, you can create a video about the product you have, the type of clients you wish to deal with, sales pitches that work, and more.
Pros:
- Saves time on having multiple individual training sessions.
Cons:
- At times, in-person communication is required to clarify the team’s doubts.
9. Cost-Effective Solution
For a small business, spending even a small amount of money needs to be checked.
This is because since the funds are low, small business owners need to only invest in things that can help make their work easier while helping them expand and grow simultaneously. Video conferencing is one such tool.
Today the market also provides multiple video conferencing API solutions that help small brands create an efficient communication platform that can be enhanced with the features provided by the latter.
These video conferencing software for small businesses require a small investment and just needs to be upgraded with time as per your usage. Video conferencing prices are low but the value they deliver is high.
Pros:
- Meets the budgetary needs of small businesses.
Cons:
- Not all video conferencing software’s are affordable, so I need to research better to pick the right one.
10. Simple for Anyone to Get Started Instantly
Getting started with video conferencing is simple. All that is required is a single sign-up.
Even when you invest in a web meeting API business solution, you can immediately just get started with it. Such solutions are readymade and require no technicalities needed for a small business like you to get started. Since we are aware of how video conferencing works in the first place, this process becomes easier.
Video conferencing is the perfect investment from a small business point of view as it works on delivering higher value for the price being offered.
Pros:
- Simple for any beginner to get started with
Cons:
- However, help could be required in case of any technical difficulties being faced.
Conclusion
Using a video conferencing system for small businesses can leverage or rather upgrade their current performance efficiently.
While there are multiple video conferencing tools available in the market, each small business should opt to create a unique one for its brand.
Hence, engaging with video conferencing APIs will do the trick. From helping you set up this communication platform, they also offer tons of related features that work to enhance the quality and efficiency of your video conferencing solutions.
So tell us when do you plan to get started?
