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How to choose an SEO company: 6 tips for success

Trying to establish an online presence and ranking higher on search engines can be challenging. With so many businesses fighting for the same space, partnering with a reputable SEO agency can help you get ahead of the competition. They can ensure your brand gets the attention it deserves. With the right SEO team on your side, you can receive more traffic, improve sales, and boost revenue. 

Ready to get started?

What to Do Before Searching for an SEO Agency

1. List your goals 

Before you start searching for an SEO company, you need to have a clear picture of your current strategy. Are you having performance issues such as slow page speed or high bounce rates? Or are you considering expanding SEO practices to include local SEO or video SEO?  

Identifying objectives, clearly state why you want to hire an SEO expert and what you expect them to do. Remember, your goals should be well-defined, achievable, and focused on growth.

2. Set a budget

SEO is an ongoing process, so it can dig into your marketing budget. Therefore, affordability can restrict your choices. However, while it’s essential to check the cost of SEO services, don’t let price be the sole determining factor. A cheap SEO company could compromise on the quality or underdeliver services.

For example, when researching affordable SEO Miami FL, begin by comparing prices. Those that have transparent pricing models are usually a better option. Not only can you see whether the company aligns with your budget, but you also know precisely what services you are paying for. There are no surprise costs at the end of the month. Moreover, a full-service marketing company usually offers discounted rates and package deals. So don’t hesitate to ask.

Tips to Find the Best SEO for Your Business 

1. Filter your list

There are many SEO agencies to choose from. Filter out your options by looking at:

Years of experience 

You want to look for experts. That means you want to work alongside individuals who have the most experience in your industry and niche. Someone with years of experience under their belt will be able to guide you better than one who is just learning the ropes. They’ll have effective ways to market your business.

Previous clients

Look at reviews, ratings, and testimonials. In the digital landscape, nothing stays hidden, even more so in SEO. Reputable agencies have a ton of positive reviews and even the occasional unsatisfied client. So, take the time to browse through what previous clients are saying about the company and their experiences working with them.

2. Inquire about strategies

You want to partner with an SEO company that follows white hat practices. So, dive into their portfolio and case studies to discover in-depth information about the agency’s strategies and the results they generate. While each will be different, you’ll get a general idea of what to expect if you hire their services. 

Ask questions – a lot of them, especially about the SEO white hat practices they use. In return, the SEO team should ask their fair share of questions. In fact, it’s one of the valuable qualities of a professional SEO.

Experienced SEO agencies have tried-and-tested plans that they will be happy to discuss. They should have a creative, innovative approach customized for your business.

So, what should they be talking about?

The exact strategies can vary from SEO company to company. However, key activities tend to revolve around the following:  

  • Keyword research
  • Content optimization
  • Backlinking 
  • Optimizing page speed
  • Mobile optimization 
  • Enhancing UX

Don’t let an agency’s location restrict your options. Remote ones can be as good as local ones. Instead, consider their industry knowledge, reviews from previous clients, transparency about strategies, and verifiable results. Simply get in touch.

3. Check their online presence 

If an agency claims to be an SEO expert, they’ve got to be thought leaders in the field. Check their website and social media profiles for an active online presence. But don’t stop there. Look into their blogs, eBooks, and videos to see how much they know about the topic. After all, if they’re in SEO, they already know how much Google values this attribute.  

4. Watch out for guarantees

Guarantees are good, right? They ensure that a company will deliver the expected results.

Not in the world of SEO!

SEO isn’t an exact science, and Google’s search algorithms constantly change. What works on a particular day may not work well on another. So, there’s no way to guarantee a 100% specific outcome or rank. Companies that guarantee SEO services might be using black hat SEO techniques, such as keyword stuffing, article spinning, purchasing links, etc. So, you want to avoid such companies at all costs because they can actually hurt your reputation, site authority, and rankings.

It’s one thing for SEO agencies to have a feasible plan to boost your rankings. But it’s quite another thing to promise immediate results or a rank on page 1 in SERPs. If an SEO agency offers any guarantees, run. A professional SEO won’t promise either.

A legit company will offer a realistic timeline as to when you can expect to see results. So, listen closely to what the SEO expert has to say.

5. Reporting and analytics

SEO takes time, so it’ll be a few months before you start seeing any results. To ensure clients remain satisfied during this time, SEO specialists will need to communicate regularly with them. 

An established agency will already have a systematic reporting process in place. 

Reports help identify changes an SEO campaign created and keep clients updated about the progress. Frequent reports foster better communication between clients and the SEO team.

They should have a list of key metrics to track performance and monitor your results. SEO companies typically watch important metrics such as search engine visibility, click-through rate, branded traffic, session duration, bounce rate, and more. 

6. Tools the agency uses

An SEO agency obviously uses tools to ensure they provide the best services. Tools are a dime a dozen today. They help streamline workflows and automate processes such as:

  • Position tracking 
  • Keyword research
  • Backlink analysis
  • Competitive analysis
  • Technical SEO audit

Yep, with the right tools, SEO can flourish. 

So, the secret lies in the tools the agency is using. If it’s a comprehensive tool that keeps the company up to date with current trends, you can expect services to be top-notch.  

If not, try another agency. Like SEO strategies, outdated tools can hinder progress or generate poor results that impact the long-term success of your business.

Look At the Bigger Picture

A lot goes into finding the right SEO expert. With proper research, you can find one that offers quality services for your niche. But investing in SEO is only the first step. You may need other marketing strategies, such as social media marketing, video marketing, PPC, and more. Partner with a digital marketing company that provides a full stack of services so you can get all the help you need for your business to grow online.