Keeping updated with the latest technologies is crucial for every business if they need to stay relevant and cater to the needs of evolving customers. Progressive Web Apps is one of the most trending technologies that have transformed the web-driven world. PWA enables users to install web apps easily on smartphones of users without the need of visiting play stores for download.
Known as a perfect blend of regular websites and a mobile application, it can be termed as advanced websites that behave like a native mobile app. Today, many successful companies are making use of PWA to boost conversion rates & deliver exceptional customer experiences. Before you hire expert developers of Progressive Web App Development Company, let’s find out everything you need to know about PWA and how it can help your business grow.
Significance of PWA in Your Business Growth
As we know PWA is the website that gives the feel and looks of the native mobile app, it doesn’t require any type of installation from the Play Store. It directly enables users to add the app to the home screen from the browser tab. Some of the top advantages include faster loading time, even with the poor internet connection, push notification support, offline functionality, background synchronization, etc.
Even though the web is widely reachable and is the biggest platform on the internet, many users prefer to use native mobile apps due to a smooth experience and better engagement. With PWA, all the best experiences offered by native mobile apps can be achieved by users.
Here are some of the top benefits that your business can take advantage of using PWA-
No Restriction on Device
As PWA is written in HTML, CSS, and JavaScript, it supports most of the major web browsers such as Google Chrome, Mozilla Firefox, Safari, etc. enabling users to get access to PWA through any browser with a working internet connection. This not only saves time and effort for users but also takes less space on the user’s device as PWA doesn’t need to be installed.
Better Engagement
Another best thing about PWA is that it supports web push notifications, which holds great potential in enhancing the customer engagement rate. Users are once prompted if they would like to receive updates via push notifications and after the permission is granted, the push manager will start sending real-time updates associated with orders, shipping status, discounts, new products. This helps in keeping users engaged thereby retaining more customers and enhancing business values.
Faster Loading Time
A few seconds of delay in loading the webpage can lead to a decrease in conversion rate by 20%. The success of any website hugely depends on response time and PWA is the best as it uses Service Worker for quick responses. With the support of caching feature, the browsers load the cached content first & deliver the remaining pages gradually. This provides better webpage navigation for users making them come back to the store again & again.
Lower Storage
Customers don’t need to worry about low storage space on user’s devices as PWAs take very little space in the internal storage. Businesses using PWA can save both time and money as it is quite easy to build / update PWA & takes lesser resources.
Wrapping Up
Customers today have no time for bad experiences and even a few seconds of delay can bring a negative impact making them leave your brand behind. One of the top reasons behind the success of many eCommerce businesses is the implementation of PWA, which results in better user interaction, enhanced mobile conversion & better mobile experiences.
Some examples of the top brands that have embraced PWAs are Alibaba, Forbes, Flipkart, Pinterest, Alibaba, Ola, etc. If you are thinking to add PWA to your business, now is the right time. Get in touch with the skilled developers of the leading Web Development Company San Jose and take advantage of the immense benefits offered by PWA services.
