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What is SEO in Digital Marketing?

 “Have you ever heard the word SEO?” I know. Some of us do not even know that such a phrase exists. Better late than never.

First of all, let us here understand the concept of SEO.

Search engine optimization (SEO) is the process were, of increasing the visibility of websites and web pages in search engines through natural or un-paid (Organic) search results.

 It may be a more cost-effective way of gaining success on the internet than other methods. There are things you need to consider when deciding whether or not to have SEO work done for your site.

This information will help you make an informed decision regarding SEO.

Search engine optimization is a complicated business. There are many moving parts and an abundance of variables. It has led to much confusion as to what SEO is precise. what it can do for you, and how you should approach it.

Many people have confused trying to boost site performance with the process of optimizing for search engines.

Sometimes, the simplest way to find the best SEO company is through oral publicity. If you want a professional company that can handle all of your needs and will help you achieve online success, then,

Digital Marketing Training in Pune is one of the best options.

SEO helps a website get found on search engines. It can increase visits and customer leads for a business SEO encompasses a range of marketing, design, and content efforts to optimize your online presence for search engines.

Let us take a small test for it. Type your business name or a query on the google search bar. Does it appear on the first page? No right? This world is becoming more digital nowadays than before, so it is necessary to adapt to changes.

Benefits :

  • Cost Efficient.
  • SEO Increases High Traffic
  • SEO creates an impression for business
  • SEO helps you in a competitive fight. 
  • SEO built trust and brand awareness
  • SEO also works for offline business
  • SEO increases your business buyers

SEO encompasses a range of marketing, design, and content efforts to optimize your online presence for search engines.

Search Engine Optimization is a branch of marketing focused on attracting visitors to your website from searches related to your business regarding contact information that is used to convert them into leads or sales.

This one is known as  Search Engine placement. Also is primarily achieved through enhancing content quality, increasing web traffic, and providing authoritative information.

Search engine optimization, or SEO, is an umbrella term for techniques used to improve the volume or quality (depending on how you look at it) of traffic to a website from search engines. It is a subset of Internet Marketing, and internet marketing is considered in terms of pay-per-click advertising, email marketing, and banner advertising.

While just reaching your audience and generating traffic on your website is your goal, it makes good business sense to support the visibility and traffic coming from search engines by getting good rankings for relevant keywords and expanding your reach. SEO   ensures that your online presence and the company are given a context within those search results to increase awareness of your company, brand, products, and services.

Also Read: The Best Social Media Optimization Company For Your Business

Types of SEO :

SEO can be terms of two major branches: on-page SEO and Off-page SEO.

There are several different kinds of SEO, but all and equally important when it comes to ranking higher in the search engines

  1. White Hat SEO
  2. Technical SEO
  3. Black hat SEO
  4. Gray Hat SEO
  5. Local SEO
  6. International SEO

Without a knowledge of these, you can not get a high ranking and thus a lesser audience than you deserve.

The process of Search Engine Optimization covers everything you need to know successfully promote your website on the internet. The basic principle is this— If your site is unable to be seen on the Search Engine Result page, it will not get to new visitors. The key to getting your site visible to visitors is to avoid getting penalized by Search Engines with a ranking reduction.

And that means following a lot of different rules. It can be overwhelming, but there is no reason to get upset or stressed because SEO agencies like AS Webworks have SEO experts who know how to prioritize and can apply various tactics to use it.

It may be a more cost-efficient way of gaining success on the web than other methods.

There are a few factors you need to know if your website needs or needs not SEO work. This information will help you make an informed decision related to SEO.

Let’s have a look at the different  types of SEO Tactics–

1)White Hat SEO:

Following the rules and guidelines is known as white Hat SEO. In  short words,

 you can use only ethical tactics and follow search engine guidelines.

2)Technical SEO:

Thus it is crucial to ensure that you have to understand what is meant by Technical SEO and how to do it in the right way.

3) Black hat SEO:  It means the use of only risky practices. You are using tactics that can only do your work. These methods using go against guidelines from search engines to more menacing activities that will be leading to manual actions only.

4) Gray Hat SEO: The term Gray Hat SEO was invented in the early 2000s. In general, Grey Hat SEO techniques are equally as important as rigorously against Google guidelines but a little outside what we can consider the best tactic.

  • For instance, getting a backlink from an authority site is something like Google vitalize. However, To gain these backlinks, you may have to send a request to the website through their contact form and keep waiting for their reply. Which is still considered a Gray Hat Technique because you are not sending them a link through the Google Search Console.

5) Local SEO: Local SEO is the optimizing process of a website to get high traffic, leads, and brand awareness from local searches. Usual formula tasks connected with local SEO include searching local keywords, optimizing a Google My Business profile also building “NAP” citations.

  • For example, When someone searches for a query, Google scans and fetches data related to the inquiry through its index to provide the best results for that people’s search query.

6) International SEO: International SEO is the optimizing process of a website or blog so that Search Engines can identify which country you want to reach or which languages you can use in your business.


Hopefully, your business planning is important nowadays. For that, you have to make Business strategies of SEO. No one wants to face a loss in business. Now is the time to change according to the speedy world too. The tactics make your business visible and take a step forward to success.

Come, make it possible with us!