E-commerce sites are portals where business related to buying and selling of products or services over the internet is carried out by individuals or firms. Over the years e-commerce has gone through rapid development and can be considered the most promising business model of this decade. The coronavirus pandemic which affected the world from early 2020 ,adversely affected all the sectors of the world and perhaps the commercial sector suffered the most. This is where e-commerce websites came as a relief. People from the comfort and safety of their homes started to use e-commerce websites such as Amazon, Flipkart, Myntra,Grofers to order articles of their daily needs. Even the entertainment industry started to rely heavily on web series/ short films which were telecast on sites such as Netflix, amazon prime etc. To make E commerce websites user friendly and bring more traffic regularly, here are 11 pro tips you should follow to get an outstanding website design:
1. User friendly website
E-commerce websites are used nowadays by people from all walks of life around the world, so it’s important to keep the design simple and user friendly. Using too many colour palettes and overcrowding the website with ads and banners becomes very distracting to the customers and shifts their focus totally.
2. Build the website for the customer
Design your e-commerce website keeping in mind the likes and dislikes of your customer base. Know your customer well and build a website they can easily relate to. When you put yourself in their shoes and think like your customer, you can bring out the best design for them.
3. Use a single colour palette
Use a single colour palette to design your e-commerce website. Don’t bring in a lot of shades as it will not be visually appealing to the clients.so check it out to hire a top web designer.
4. Use high quality content
Hire professional writers or content writers who are experts in their niche. You will get high quality content from them and this will help you boost your traffic garnering more business for your site.
5. Use images that are of excellent quality
As customers cannot physically see the products sold on e-commerce websites, it’s very important to use high quality images to gain complete trust of the customers. Images should clearly depict colour, design and other features of the products displayed.
6. Keep your content short and simple
Details of the products displayed on your e-commerce sites such as description, colour, dimensions, design details, quality of the product should be mentioned clearly on your side for an easy buying experience for your customers.
7. Add more categories
You should add more categories to your e-commerce site so that customers find it easier to find what they are looking for. Nobody wants to spend all their day searching for their desired product on a single website. To hold the customers, make sure they easily find out what they are looking for.
8. The website should look professional
Nobody wants to trust a website that looks unprofessional and clumsy. Hire a professional website designer to get standard designs your customers will love. This will gain their trust and create a strong customer base.
9. Use social authentication
Authentication such as reviews of original customers who have already used your website to avail your services/ products help to gain trust from newer customers. Request your customers to provide their valuable feedback when they use your website.
10. Keep online transactions easier
Add all types of updated transaction options like credit/debit cards, online payment options, PayPal, UPI for easier transactions for the customers. Keep your website with all the advanced payment options available in the market so that you don’t lose out on customers. Also partner up with delivery aggregators to provide smooth delivery of your products at all nook and corners of the country.
11. Keep your e commerce site interactive
You should keep your website responsive and interactive so that customers can get easy guidance and assistance at all points of involvement with your e-commerce site. This will gain their trust and help you build a loyal customer base.
E-commerce websites are the future of the business world. It can be considered the most promising business model of this decade, so it’s wise to design your e-commerce with utmost professionalism and dedication to get the best out of your online business ventures.
Author Bio:
Sunny Chawla is a Managing Director at Alliance Recruitment Agency. He specializes in helping client for international recruiting, staffing, HR services and Careers advice service for overseas and international businesses.
