The artist managers and record labels of nouveau artists usually do not have experienced graphic designers and creative teams on the go to deal with the websites of their artists, and so they partner with the various marketing agencies. Although partnering up with professionals might provide one with top-notch results, hiring a freelancer might serve the purpose as well, especially when budget and time are both limited. One might consider constructing it on their own after mastering some of the basic rules about UI and your UX.
User interface or UI are the visual aspects of the website enabling the user to interact with the page, including various items like menus, buttons, links displays. User Experience or UX deals with the emotional and psychological aspect, describing the user’s experience operating and using the website. Web designing depends entirely on remarkable user experience. The goal is to keep the user engrossed in the website, and to make them feel good about the entire experience.
The user interface of a website plays a pivotal role in the user experience. To achieve a good user interface must keep in mind these necessary nine tips as discussed below, before designing a website so find out here to hire best ui ux designer.
1.The most important aspect is to know the artist’s targeted audience and plan the website according to their interests. For example, If most of the audience of the artist belong to the age group of 20s, they would probably be interested in the latest trends of technology and social media icons. But if the audience belongs to the age group of late 50s or above, sticking to straight forward layouts, larger fonts or the retro theme might be useful.
2.Another important tip is to keep the motto, ‘Less is more!’. It is always a wise idea to keep a brief overview of the homepage with detailed information on the other pages. For example whilst designing a website for a new artist, one might add a short one sentence description page and more information on the About page. This would increase the audience base and keep them genuinely interested in the website.
3.One might restrain from devising too many options in their respective websites, as it overwhelms the user and makes it difficult for them to make a decision if they arrive at the website for the first time. Too many options compare the user to avoid the decision and move on completely.
4.A respective website is one’s own branded domain, and while designing it the goal must be to keep the visitors engrossed for as long as possible. Use of a music player embedded in the website might be a good idea.
5.Devising high quality visuals and impactful videos in the websites, goes a long way in drawing users in, thereby keeping them emotionally invested. For example, visuals which depict stories related to the artist and his music might grab more audience as they would connect with the artist on both emotional and artistic grounds.
6.The website must have responsive capability and the mobile experience should be as enthralling as the desktop experience.It is extremely common though the web pages does tend to skim on the website, avoiding chunks of data which they consider to be unimportant. Most readers want to gather the data as fast as possible. The aim while designing the page must be to optimize the text and make them as skimmable as possible, using brief headlines with larger font size, bullet notes etc.
7.In case one has to add a large proportion of text in the site, the goal must be to keep the viewing experience as optimal as possible. Columns that are too wide give an allusion to the readers that they have been reading it for a long period of time. Columns that are too short make them feel as if they have been galloping from line to line.
8.Using design patterns or UI that are established, is a wise idea to avoid confusion for the readers. For example, using a logo on the top left-hand side of the page is a common aspect we are all familiar with, which should not be altered, if it isn’t absolutely necessary.
9.Certain design patterns should be avoided, even if they are widely used, in case the specific targeted audience do not align with it.For example, many middle aged internet users might not be familiar with certain popular icons, as they haven’t ever used them, so devising them in the website might not be a good idea altogether as it
The points discussed above are important for every individual whose goal is to design websites successfully, which would help maintain a good audience base for their clients and to receive positive feedback from them as well.
Author Bio:
Sunny Chawla is a Managing Director at Alliance Recruitment Agency. He specializes in helping client for international recruiting, staffing, HR services and Careers advice service for overseas and international businesses.
