Do you use social media platforms like Instagram, Facebook, and Twitter to build an audience, generate interaction with your business and goods, and convert leads and sales?
If that’s the case, consider how artificial intelligence may help social media strategy. AI tools help businesses to increase social media income while decreasing planning, development, and administration costs.
Continue reading to learn everything there is to know about it.
What is Artificial Intelligence (AI)?
Artificial intelligence (AI) is a wide topic that refers to a number of technologies, including machine learning, image processing, speech recognition, deep learning, and so on. At its most basic level, however, AI technology allows computers to do some cognitive activities on par with or better than humans.
Self-driving vehicles, for example, can identify roadblocks using AI-powered object detection algorithms in the same manner that people can, allowing the computer to take charge.
Thanks to artificial intelligence, your favorite voice assistants, such as Alexa or Siri, understands your sentences as if they were spoken by another person and then respond in kind. Amazon and Netflix use AI recommendation algorithms to promote products and movies that you might like, assuming your preferences in the same way that a fellow product or movie enthusiast would.
Why Is Artificial Intelligence Important in Social Media Strategy?
Most social media platforms use AI technology in some way. As a result, AI is at the heart of the world’s most popular social networking sites. Social media networks use the latest technologies and improvements to increase user engagement.
Facebook uses powerful machine learning technology and faces recognition in postings to target individuals with advertisements.
Artificial intelligence is used by Instagram to recognize different images. Snapchat uses artificial intelligence to track your movements and generate a real-time overlay that allows you to move your head.
Artificial intelligence (AI) is used by LinkedIn to provide job recommendations and to serve specific things in your feed.
Artificial intelligence enhances social media marketing in two key areas for social media marketers:
Reduce costs: By partially or completely automating some of the most labor-intensive procedures that eat up your team’s time, AI may be able to let them focus on more essential tasks. This includes things like scheduling and uploading shares, retrieving relevant links and tags, and making the research process for what to post easier and faster.
Increase revenue: Artificial intelligence (AI) might help you enhance the efficiency of your social media postings and strategy, resulting in more engagement and returns on your social media efforts. AI can help you figure out which content is most effective, which people to target, and which channels to employ. It may even help you design more successful advertisements.
9 Artificial Intelligence Tools to Help You Improve Your Social Media Strategy
1. Yotpo
Managing client reviews is another time-consuming task that can now be handled thanks to innovative solutions like Yotpo. Its moderating tool analyses customer input and attitudes, providing insight into how to improve your products and services. It may also be used to boost sales by gathering relevant information from prior reviews and making it available to new consumers.
2. AI-Writer
AI isn’t only a data-processing tool for delegating creative work to humans; it can also be used to generate content. AI-Writer can generate full blog articles with just a headline. Despite the fact that the content isn’t perfect and the text output frequently needs adjusting, this application may save content creators a lot of time when it comes to the labor of creating a new blog.
3. Exceed.ai
Exceed.ai is a sales solution driven by artificial intelligence (AI) that automates email correspondence and customized conversations. This marketing automation system replaces human conversations by providing a genuine experience, chatting with them, and learning about their product requirements before passing the conversation to a real salesperson.
4. NetBase
Brands have been using social media listening for decades, but NetBase takes it one step further by including machine learning and artificial intelligence. Its AI-powered technology monitors millions of social media conversations in real-time to provide real-time feedback on the audience’s reaction to your latest brand news and adjustments. These results can help marketers in defending their brands, improving strategic planning, and boosting campaign success.
5. Node
Node is an artificial intelligence platform that analyzes data from people and organizations to predict how a company may better engage its consumers, employees, investors, and partners. The software builds links between internet components such as people, products, and businesses, and then uses an algorithm to determine individuals who are most likely to convert or purchase. These prospective data could be useful in marketing automation, management consulting, job applicant tracking, and other applications.
6. Atomic Reach
Atomic Reach’s AI technology is like having a content marketing assistant on staff. Its content switchover technology helps businesses transform their content into sales by using conversion optimization and business analytics. While it can help with SEO, its results are far more ROI-focused, identifying what drives conversions and recommending seamless changes to blog titles and tone.
7. Seamless.ai
Seamless.ai is a marketing tool that enables customers to quickly search and sort large contact datasets. Without the time-consuming tasks of list development, contact research, data entry, and other sorts of difficult tasks. This sales intelligence tool assists in the organization of contact information (emails, phone numbers, etc.) and the generation of a prospect list.
8. Crayon
Artificial intelligence is used by Crayon to automate competitive analysis. Its system visualizes competitor data in a single panel to keep marketers informed about the latest industry news and trends, allowing them to detect patterns and make quick, informed decisions.
9. Unscreen
Artificial intelligence is used by Unscreen to fully remove backgrounds from videos. Backdrop-free video used to be difficult to achieve, but with Unscreen, you can easily record your footage anyplace and then remove the background. Unscreen allows you to replace the background with a new static or video wallpaper once you’ve removed it.
Conclusion
AI assists in performance assessment, as well as the tracking and analysis of all social media actions, such as recitals, consumer involvement, and insights. As a consequence, businesses have a better understanding of what their consumers want and how they make decisions. AI tracks your search history and purchase patterns. Performance indicators are also used in search engine optimization. AI enables faultless personalization for a variety of social media platforms thanks to its ability to accurately assess user-profiles and tailor the whole user experience.
