Keyword research is at the heart of pay-per-click marketing and SEO operations, whether you like it or not. You could be selling yourself short on your possible success and if you’re not bidding or using the correct keywords, whether short- or long-tail.
When used correctly, the best SEO keyword research tools simplify and streamline your SEO workflow. They help you locate the correct keywords to target and provide the info you need to rank for them. They can make your search harder and slow you down if done improperly.
If you want to run a digital marketing agency, keywords are the most importantÂ
Keyword Research Tools
A keyword research tool assists in the finding of topic ideas that people are looking for on search engines like Google, Bing, and Amazon.
Because searchers only see content if Google thinks it’s related to what they’re looking for, keywords are crucial for growing organic traffic. Keywords are a vital SEO ranking criteria for Google.
Best Keyword Research Tool
Google Trends
Google Trends shows a keyword’s relative search frequency over time. Google Trends is a google Web tool that gives information and graphs on the popularity of various Google and YouTube searches.
Google Trends was officially created in 2006. Google Trends’ most recent version was introduced in May of 2018.
Google Search Console
Using Google Search Console, one can find tons of “Opportunity Keywords.”
The Google Search Console isn’t a keyword research tool in the usual sense. It does, though, have a feature that makes finding great keywords a breeze.
Google Keyword Planner
The Google Keyword Planner is a tool for generating keywords.
Use Google’s vast keyword database to your advantage. In comparison to most other keyword research tools, the GKP is rather basic. So, why would you want to buy it?
Because the information you obtain comes directly from Google.
Semrush
Semrush gives a detailed breakdown of every single term your competitor ranks for, as well as the amount of traffic it brings to their site and a link to the ranking page.
It also features one of the most up-to-date and comprehensive lists of “competing websites,” which shows you who your competitors are. That means you can go deep into a competitor’s website and rapidly search through all of the other major websites in your niche.
You don’t need to submit a seed term to start searching, unlike other SEO keyword research tools. Instead, simply type in the URL of a website to begin your search.
Ahrefs
For technical SEO, this is the best all-around keyword research tool. For good reason, Ahrefs is the most widely used keyword research tool for SEO. It crawls and saves the world’s largest third-party database of search queries, ensuring that you have access to the most comprehensive (and reliable) information for your research.
You can examine the organic keywords, backlinks, and PPC efforts of your competition. This keyword research tool displays the best backlink opportunities, the most relevant keywords, hot content themes, and more. It also sends you email alerts whenever your company is discussed online
Ahrefs offers four different pricing options. Rates for freelancers, digital marketers, and medium-sized businesses.
MonsterInsights
For WordPress users, the best keyword research tool. The best option to connect Google Analytics into your WordPress website is to use MonsterInsights. With just a few clicks, you’ll have all the information you need to make data-driven decisions that will keep traffic going.
It’s also a good approach to ensure that your keyword research is on track and to identify ways to improve
Moz.Keyword Explorer
Find the terms that will bring in the most visitors.
Moz’s Keyword Explorer is great for coming up with “off-the-beaten-path” keyword ideas.
KWfinder
A strong and user-friendly keyword tool. KWFinder is quickly becoming one of my favorite tools for keyword research.
Along with additional capabilities, the KWFinder platform makes it simple to locate keywords with medium SEO difficulty.
Keyword Surface
Without ever leaving the search engine results page, browser extensions provide a quick and easy way to conduct keyword research. Surfer SEO’s Keyword Surfer is a Google Chrome extension that is distinct from the entire SEO suite and provides a free version of the platform.
After you’ve downloaded and enabled the extension, go to Google and search for your term as you normally would—as you write, you’ll see estimated search volume and CPC data populate in the search box. For each SERP listing, press enter to receive the same information plus the amount of exact match keywords on the page.
