Digital marketing is an ever-changing landscape, with new tools constantly emerging. Each year, new trends influence how marketers approach growth in their industry. Here are the trends that have emerged this year that are guaranteed to impact every aspect of content marketing.
1. AI
Artificial intelligence (AI) has taken over the digital sphere in the last couple of years. With the release of ChatGPT in late-2021, AI now plays a significant role in content marketing, content writing, market research, and more. ChatGPT is an excellent tool for streamlining various aspects of marketing roles, increasing your efficiency and productivity.
Keep an eye on how you can use AI in your content creation. Perhaps you could use it to create your customer profiles, giving you an idea of what your customers look for and how you can customize your content toward them.
2. Content Videos
If you have spent any time on social media in the last three years, you’ve surely noticed the massive uptick in video-based content. Short-form video content is the most significant trend to hit the digital world in the last few years, with every social media platform having its own version. TikTok videos, Instagram and Facebook reels, and YouTube shorts are all forms of marketing your product with short-form videos.
This trend seems likely to grow further over the coming years. Consider how you can integrate short-form videos with your brand and contribute to your field’s trending topics. Short-form video content will keep your brand relevant and make it more likely for algorithms to promote your content.
3. EEAT
Google’s latest preferences for content are outlined as Expertise, Experience, Authoritative, and Trustworthy (EEAT). The search engine promotes content that fits within these parameters, which means the content has to be focused on readers rather than SEO.
As a marketer, you must ensure your content is written with the appropriate tone to sound authoritative. Hiring professional technical writers can help you achieve the right tone for your content, making it easier to rank well highly on the first page of Google search results. This trend also means that making content just for the sake of having blogs to post isn’t the correct method anymore, which leads us to our next trend.
4. Quality Content
Recently, the quality of content has become increasingly important. While it used to be the case that companies released content regularly in order to use keywords and increase backlinks, this is not the best method anymore. Instead, the quality of the content itself is what brings value to your brand.
It’s worth taking the time to ensure your content is well-written – or well-made if it’s video-based. Some businesses hesitate to invest significant time or money into creating their content. Equipment like cameras, professional editing software, or hiring freelance writers can quickly add up. However, you can create an entirely separate revenue stream from content creation if you commit to doing it well.
5. Consistent Content Production
While it’s crucial that you don’t over-produce content just for the sake of taking up space, keeping a consistent posting schedule will do a lot to help your business and your brand’s reputation. Opinions vary over how often you should post on social media as a brand, with some saying every day is essential, while others believe 3 – 4 times a week is better.
However often you decide to post online, you must ensure you’re not posting the same thing or similar things repeatedly. Accounts that post the same images or content too often come across as spam, leading followers to lose interest quickly and unfollow or even report the account. This is another reason to push resources towards high-quality content creation to ensure you have the content to post regularly.
These trends are the most prevalent in digital marketing this year. Use this list to influence how you navigate your marketing strategy in the future to make the most of these trends and keep looking for what’s next around the corner in the marketing world.
