It’s not easy to run an Instagram brand account. It’s a never-ending balancing act of posting at the right moment, communicating on the fly, and coming up with fresh ideas to outsmart the algorithm. You don’t have to ruin what’s going for you, so if you’re looking for a little extra inspiration, trying out some different kinds of Instagram posts and Stories is always a brilliant idea.
Instagram is for a lot more than just curating a visually appealing feed. The days of mindless selfies are long gone. And, as much as we enjoy food porn from a bird’s eye view, building a good account is about more than just the pictures. While you may not be instinctively drawn to marketing, if you want to expand your brand and create a thriving community, you’ll need to brush up on your skills.
Great Instagram post designer support your brand while still engaging your fans and providing them with content they can’t help but share. However, simply posting some image or video would not suffice. You need to stand out from the crowd by providing your fans with exclusive and innovative material they won’t find anywhere else.
With over 100 million posts uploaded every day on Instagram, it’s possible to get lost in the shuffle. Even missing a couple of days from your posting schedule will set you back a long way. In addition, Instagram’s algorithm has been modified to prioritize content from the most helpful pages. If you want to keep your organic exposure, you’ll need to push honest communication with your blogs.
Get your Instagram bio more appealing
Let’s begin from the beginning. Your bio is critical in persuading people to look at your account further. If you’re a freelance graphic designer looking to expand your online presence and recruit more customers, this is especially crucial. Your profile provides a brief overview of who you are and what you have to say.
That’s why it’s the best place for you to show off your abilities. Make the best of the 150 characters you have to work within your profile. Include your name, related hashtags, and a brief yet engaging introduction to yourself or your business. Don’t forget to have a link to your website or concept portfolio, as well as a call to action encouraging visitors to search.
Show off the product’s capabilities in a unique way
If you run a brand Instagram account, you’ll almost certainly be posting product photos. People, on the other hand, may not appreciate it if you are overtly promoting a product. As a result, you’ll need to be imaginative to find a way to highlight the product’s features without overwhelming the crowd creatively. One of the better Instagram post suggestions is to use comedy in your captions when it comes to promoting your stuff.
However, if you want to make this work, don’t push yourself too hard. Maintain a natural tone that is consistent with your brand. If you don’t think comedy fits your company, consider captions that emphasize the benefits of your product. The company’s Instagram feed is full of food-related posts that have received a lot of favorable feedback due to their wit and humor.
Take part in social activities
This may seem self-evident, but don’t overlook the importance of engaging with your friends. This important Instagram marketing strategy will help you form bonds with your fans and other industry professionals while still sending positive signals to an excellent instagram post designer algorithm.
As a result, the performance of your posts will increase. Responding to feedback on your page, visiting other accounts you admire, and chatting with people who follow you or use the same hashtags as you are all examples of being social. And by chat, we don’t just mean sending an emoji with hands in the air. Send genuine, truthful responses to encourage cooperation.
Collaboration with other artists is a good idea
It’s all about giving and taking in life, and the same is valid here. Bartering your talents with other creatives is a smart way to collaborate and can be a win-win scenario. For instance, if you’re good at designing business cards but not so much at product photography, find a friend who is. You will assist each other in situations where you are less secure, complementing each other’s abilities.
Look for famous Instagram pages that feature the work of different artists and designers and aim to get featured on them. Many brands with a large following have their hashtag, which you can use in your post to draw attention to your work. Adobe, Apple, and The Design Kids are only a few examples.
Have a lot of call-to-actions (CTAs).
Instagram gives you many choices for adding CTAs (also known as calls-to-action) to your profile, and you can take advantage of them. Include CTAs in your captions in addition to a link to your portfolio website in your profile. You may invite people to look at your profile, read your most recent design blog post, vote for their favorite design, or do something else that will encourage them to participate. Learn how to write concise and convincing copy by looking at these call-to-action scenarios.
If you have more than 10,000 followers, you can use the ‘swipe up’ button on your stories to guide your followers to a particular webpage. Finally, you’ll be able to apply action buttons to your bio if you have a company profile. This ensures that guests can see any action buttons you choose in addition to the Following and Message buttons on your profile. There are several buttons open, including Contact and Email address.
Create shoppable posts to make purchasing easier
Many followers can be enticed to purchase your goods if you share photos of them. However, they’ll have to go through the trouble of visiting your site separately and then looking for the items listed in your blogs. This may be inconvenient for them, and you may miss a lot of future revenue as a result. Instead, start tagging the brands and make shoppable posts to complete their orders more efficiently.
The Instagram Shopping feature allows you to generate posts with product tags that users can press to learn more about the product, such as descriptions and costs. They will then try out the product directly via this process, which can help you boost traffic and revenue.
Make good use of hashtags
Hashtags with a large number of fans are overvalued. If you just use these prominent hashtags, your post will get lost in the shuffle. As a result, you can mix common hashtags with more obscure or technical ones to ensure that they remain significant. Additionally, use local hashtags on your Instagram post designer account in the same manner you will on your website. Look at what your neighbors are tagging these days and use the same hashtags to connect with your community. You can also see this here for Best Social Media Post Designer.
Maintain a sense of order and consistency
“If you know what you’re trying to do, what’s the point of doing it?” Picasso may have said. As a consequence, being spontaneous will produce excellent results. When it comes to preparing your feed, though, learning what to expect will make the process even easier. Defining various content anchors, such as behind-the-scenes, the “making of” general inspiring videos, and so on, is an excellent way to do this.
Consider which upcoming special days or activities you’d like to commemorate on your website. This mix of content styles creates a well-balanced feed that simply reflects what you do and who you or your brand are. You should apply the same flexibility to your schedule periods that you do to your visual language.
Use IGTV to share video content
In 2018, an exciting new feature was released that allows you to share even more video content with your viewers. With the ability to create hour-long films, now is your opportunity to be genuinely artistic and have real value. Use this feature for all types of engaging content that your audience will connect with.
You could start a vlog, let them in on your work processes, or even create a webinar to share your much-admired skills with your fans. To get more views on your videos, you can promote them on your feed by sharing one-minute previews. These previews will appear on your feed as daily updates, with a tiny IGTV icon in the corner.
Get your stories more engaging
Stories are a perfect way to share additional content with your fans. They’re your chance to let loose and show them that the guy behind the screen is genuine. Don’t panic if your stories disappear after 24 hours; you can highlight them to keep them visible on your page. Share photos of your work-in-progress or show your audience what you’re eating for lunch. In addition, use Instagram’s tools to hold the audience interested.
Experiment with surveys, questions, quizzes, and competitions to see what works best for you. You will then post your answers with your audience to help develop a bond with them and demonstrate that you care. Take it to the next stage of live streams if you’re not into it.
Author Bio:
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Lifestyle Design, Branding Firm, Exhibition design etc..
