You can imagine the importance of a social media marketing agency in Mumbai or any other place by a survey done by Social Media Today in 2017. According to this survey, people will spend more time over their lifetime using social media than any other activity. Another recent study in 2019 from the Global Web Index added that the trend is about to continue for a while. Year after year, we find people spending more time on social media.
Therefore, businesses need to explore the power of social media and use it to reach their target audience. Quicksprout predicts that social media marketing budgets are set to double by 2021. It gives an excellent opportunity to agencies working in digital marketing, PR and communications. If you also work for a company, you may already get various marketing and communication services from a social media agency. Ideally, your company will expect to get everything they need from the same agency.
A leading social media company in Mumbai can provide various services to help its clients. Let’s check the essential services.
1. Platform-specific social media services
Before deciding what type of services a social media marketing agency in Mumbai can offer, it’s worth considering which social media platforms are worth your time. It would be best if you tried to figure out which sites and apps drive traffic and which are more popular with your clients or potential clients.
Each social media platform can differ, although they also share many similarities. For example, Facebook, with over a billion users, is mainly used for social media campaigns, making it the most popular network. There are other critical social networks like Pinterest and Instagram, Google+, LinkedIn, or even Snapchat you can choose depending on your audience.
It would be best to consider your average client to determine which social media platform your services should focus on. A B2B business can get more benefits from using LinkedIn than a consumer brand that needs to target millennials.
2. Strategy planning
An excellent social media strategy is vital for any brand. Usually, many new brands start using social media without seriously considering their goals or reasons for choosing a particular network. A social media marketing agency in Mumbai should create content strategies for clients who work for them. Hence, they should spend time researching their client’s audience and social keywords and testing and analyzing different networks and types of content. They should offer clients a detailed plan, including elements such as an editorial calendar which they can follow to achieve their objectives.
3. Account/profile creation and branding
Setting up clients on social media for the first time is crucial because it’s an ideal way to start them off with social media services and encourage them to benefit from the other services a social media company in Mumbai offers. Many young business owners try to learn what they can about digital marketing and social media, but it remains to be solved. It’s not easy to know where to start, even if they know what they want, and they may still need help finding the time to use social media.
Such clients might be looking for suggestions on which social platforms to use and help getting started with creating profiles and accounts. A top social media marketing agency in Mumbai can ensure that social profiles work for the brand, are SEO-friendly, and make some scheduled content to get them started in the first few weeks.
4. Content creation
Many brands are looking for content they can use on social media. Although some shared content can be used across multiple channels, some more need to be created specifically for social media use. For example, images need to be of specific dimensions for different networks. Besides, there are various types of text formatting to consider. The character limit on Twitter may have become double, but it still requires careful attention to craft a tweet that works.
Social media content must be exciting and engaging to help brands spread their message. One of the most effective ways to create content for clients is through the “food pyramid example”, which involves graphics or videos, writing social media posts or blog posts, and sourcing shareable content to share from other brands and sources.
It should always offer something valuable to start conversations. If the social media marketing agency in Mumbai already uses creative skills combined with analytics and data, they might have what you need to start creating social media content.
5. Content Publishing
Finally, the top social media agency in Mumbai should help clients to schedule their content on social media channels. Usually, it’s difficult for many small businesses to find enough time to post their content, especially across several channels. Finding time to post can be difficult when dealing with an international audience. It may be a more demanding job, but things can become easier for clients if content is scheduled. Usually, a content calendar is a right way to guide clients on when to post what, but it still provides flexibility to change things if needed.
6. Research and analysis
Offering research and analysis services about your clients’ brands is critical to helping their business because the most important thing for them is to know about their audience and customers, their interests, behaviour and who they are. Moreover, you would also like to include a close look at competitors of what and how they are doing on social media. It will help your clients identify their strengths and weaknesses, which they can use in their strategy.
