Feel quite distracted by social media and wonder if your efforts can be maximized on Facebook, Twitter, and other social networking platforms? Well, you are not alone. There are thousands of travel agencies who are struggling to find out the most challenging social networks and how to use them for the growth of their business.
However, if you let this dissatisfaction prevent the presence on the key social media platforms from being involved, a gold mine is being wasted. There are thousands of travelers who use social media activity and you need to target them without wasting any further time. However, you need an efficient team to manage the social media operations. You can get assistance from a worldwide travel staffing company to hire and use an experienced social media marketer for your travel agency.
Golden social media tips for travel agencies
Follow these eight online marketing tactics to make sure you make the most of your social media.
Build a strategy that is practical.
Don’t believe you’ve got to be out there on every social media site. Rather, be realistic: consider how long you will commit to collecting content for your social media platforms and how much you would like to post on each platform. Please also note that you will expect fans and followers to comment or to respond, so you have to take time to respond to them. Choose up to two channels for content distribution and promotion, so that workers can comfortably manage both social media activities and communications.
Don’t over-promote yourself
Although social media platforms are a great way to share what you give, the real aim is to build interest in your company, winning fans and supporters, and sharing interesting content. Do not put regular updates about the advertisements on your deals or whatever sounds like a sales pitch. Concentrate more on posting fun and exclusive content your fans and supporters who want to share on their social networks.
This may include a video of the background footage of chefs who prepare meals for food tours or a brief presentation from a Cruise Touring company captain. Or it can be just as simple as a picture gallery of an upcoming tour preview of the season, or a short article by the owner of a boat tours company about what to expect this year in the region.
Share this kind of content, which your fans and followers share on their timeline. This is the best word-of-the-mouth marketing and you will also be able to build a group of loyal fans.
Keep your posts short and clear
It’s a brilliant idea to describe a tour with imaginative copies and draw viewers, but when posting on Facebook or Instagram do not use too much content. If you share info on a recent trip to the airport or post an update on a potential offer, keep the message short and sweet – preferably just a couple of lines.
Get up-to-date on the Facebook page.
The daily updating of Facebook by means of photographs, videos, blog posts, and information about your tours or operation can involve your fans. The trick to success in Facebook marketing is to make sure that you post enough but not too much.
To be reliable, use scheduling tools.
If you decided how often you plan to publish, use applications, such as the Hoot Suite or Sprout Social for your postings at specific times of the day. This will take the burden of administrative duties away from the shoulders of the workers who spend their time serving visitors through customer service or tour activities.
Share your video content on YouTube
Video content demand is rapidly increasing. It is estimated that 80 percent of all traffic on the Internet is going to be in the form of video. The posting of Youtube videos will promote loyalty, encourage future customers to learn more about your business, and make it easy to place video links on Facebook, Instagram, and other social media sites.
Post to Instagram on a regular basis.
Instagram is a leading app for photo sharing where you can upload video clips as well. You can also enter information about your business with a link to your website. It’s easy to get highlighted on Instagram when users enter hashtags to find images of interest. All pictures are labeled using the relevant hashtags. Make sure almost all your images are tagged with your destination keywords and keywords related to your industry such as tours and travels.
Use Pinterest for your travel agency
Photo-sharing sites like Instagram and Facebook are not the only ways to build and attract followers aren’t. You can also use Pinterest to share thematic boards relevant to services that you provide images with travelers. You can post anything you sell from candid images to imaginative advertising.
If you’re looking to grow reservations, maintain a positive Internet presence, or new ways to communicate with clients and local companies, follow some of those social networking activities to produce the best results. To efficiently manage your social media operation you can take help from worldwide travel staffing companies to recruit the best talents in the market.
Sunny Chawla is a Managing Director at Alliance Recruitment Agency. He specializes in helping client for international recruiting, staffing, HR services and Careers advice service for overseas and international businesses. He loves to share his thoughts from his blogs best worldwide staffing solutions.