By now, you probably already know the importance of having an online corporate video for your company in terms of achieving visibility and closeness that translate into conversions.
You have finally decided to bet on video marketing, but now the question arises of what elements it should contemplate and what types of corporate video it must be to be successful.
To help you solve your doubts, in this article we tell you the 5 points that the most popular corporate videos in the world have in common.
Keep reading!
1. They go straight to the point
People on the Internet suffer from infoxication, that is, they do not have time to process all the existing information. Today, blogs are not read, they are scanned with a glance. The same happens with the audiovisual format, where zapping is the order of the day.
The best company videos capture the visitor’s attention from the first seconds and have a short duration.
2. They appeal to emotions
Another characteristic why corporate videos work so well is because they connect with the most human part of the client.
3. Focus on the customer’s problem
A good corporate video does not insist on detailing the characteristics of the product, but concentrates its argument on why the visitor needs your product.
For this, it is essential to know your ideal client, know what their needs and pain points are, as well as their objections when buying from you so that they are resolved in the video.
A powerful resource to achieve this is the use of storytelling. People respond better to a story, be it real or fictional. A good corporate video script is the key.
For example, an interesting strategy could be to show in a video a previous client or an invented character that has solved their need thanks to your product.
Here is an example made by us:
4. They take care of the production
The most popular corporate videos are endowed both a good script and a corporate video production Dubai of image quality and professional audio.
Nobody expects a Hollywood blockbuster, but if you’re looking to make a big splash with your company video, you’re going to have to invest enough in it.
Luckily, you don’t have to spend exorbitant amounts; there are balanced options in terms of value for money, like the ones we offer in VisualService.
5. Include an effective call to action
A call to action, in English called CTA (Call to action), is the formula used to inform the potential customer of where they should click to buy.
It is an essential part of your strategy, because it is of little use to convince the visitor if at the end of the video you do not indicate how they can hire you.
The most effective calls to action are those that stand out for their simplicity. Take care to make it easy for the customer by indicating the next step to follow to solve their problem.
You can launch your call to action in different ways:
- In the video itself: either the announcer or the characters in the same encourage the client to carry out the action.
- Through annotations: that kind of “pop ups” that appear on one side of the frame of the video itself on platforms such as YouTube and that when clicked, redirect directly to another related video through a link.
- Using call-to-action overlays: also called Ad Overlays, small banners that serve to redirect the user to a page external to the platform such as your website.
Are you ready?
It is time to put these 5 points into practice to achieve a memorable corporate video.
Of course, you will have to bear in mind that the public is capricious and there is no magic formula for content to spread on the Internet and even become viral.
What is in your power is to take care of all the ingredients to enable that with a little luck to happen.
