Introduction
We all love to be successful; it’s the main driver for entrepreneurship. But, sometimes, the workload can get overwhelming for the internal team. Finding and training the employees is time-consuming while saying no to a client can be the worst possible move, but providing sub-par service is also unacceptable. In such a situation, the white label SEO services are coming to your rescue.
With the rise of the digital world and increasing competition, SEO has become a business necessity. No matter which industry you belong to, whether the fashion industry or hospitality, tech industry or medical, no one is spared from the onslaught of the rapidly developing digital world. To keep up, businesses have no choice but to rely on digital marketing services to help them. Even digital marketing agencies need SEO to reach as many clients as possible.
With such high demands, marketing companies must rely on white label SEO to survive. After all, they also want to maintain their image as SEO services, and white labelling is the cheapest and most convenient way for them to do so.
What is White Label SEO?
By now, you already have a pretty clear image of white label SEO. Let’s take a deeper look to understand it even better. A white label is a product or service provided by a third party, rebranded by another company to sell it under its brand name. So basically, they outsource these services and products and sell them like their own product.
Thus, when digital marketing services appoint a third party to provide them with SEO services, this practice is what you will call a white label SEO. Here is an example that will further simplify white-label SEO:
Imagine yourself as a digital marketer who specializes in web design and development. Now, you have clients coming in asking for your services. However, they also want you to work on their website’s SEO.
So, how will you tackle such a situation without having a proper SEO expert by your side? Simply put, all you have to do is partner with a third-party agency, freelancers, to take care of the SEO for you. This way, you can fulfil your clients’ demands without compromising on the quality of services.
Outsourcing services from third parties and selling them as your own might seem a hassle, so why do agencies still do it? Keep reading the below section to know why.
Why do Marketing Agencies Rely on White Lable SEO Services?
There could be many reasons why digital marketing services rely on white labelling. One such reason was given in the example of the previous section. Sometimes, companies do not provide SEO services of their own, but on their client’s demand, they can hire an expert to handle it instead of them.
This way, they don’t have to hire experts and pay them salaries and other benefits. Now, they only have to pay directly for their services, which could be pretty useful for small marketing agencies.
White label SEO is pretty common in marketing agencies; they have to find a reliable partner, and their work would already be divided for them.
Since these service providers are professionals, marketing agencies do not have to pay for their education, tools, etc. This way, they can save a lot while also helping their clients. Moreover, these services can help them meet their client’s demands on time without delay.
Advantages of using white label SEO
This section will give you all the advantages of white-label SEO and explain why marketing companies find it easier to partner with a third-party provider than to have an in-house team. So here we go:
- White-label SEO is very affordable. Meanwhile having an SEO team of your own could be very costly. So relying on white-label saves marketing agencies a lot of money that they could spend on refining their other skills and services.
- Secondly, they also help you save a lot of time; this way, you can focus more on helping your client’s business develop without worrying about SEO.
- Additionally, you will also get access to SEO experts with great experience and knowledge. This way, both you and your clients can benefit from their wisdom and insights.
- Since you are outsourcing services, you save money on tools and education. At the same time, these SEO experts can give you access to the latest strategies and tools so you and your clients are not missing out on any important thing.
Now that you know about the various advantages of white label SEO, it’s only right that you are also aware of its disadvantages.
Disadvantages of relying on white-label SEO
White label SEO has been portrayed as a great solution to all your SEO-related problems, and it’s difficult to imagine it would have any disadvantages. Unfortunately, white labelling also has its own set of cons that you should be aware of.
This way, you will have a clearer idea of which path you wish to follow: in-house team or white label.
- Firstly, with white-label SEO services, marketing companies would have difficulty maintaining transparency and sharing progress with their clients.
- Moreover, since the agency will act as a middleman between the service provider and clients, the chances of miscommunication significantly increase.
- Thirdly, you would have less control of the work since you are hiring a third party for SEO services. Therefore, unless both parties reach a consensus, it would be difficult to meet the same level of expectation.
- Finally, with white label SEO comes a risk of quality of services. On the outside, the services provider you have hired may seem excellent. However, if they fail to provide you with high-quality services, it will harm you and your clients. Your reputation might even take a hit since you provide these services under your brand name.
After taking a closer look at the advantages and disadvantages, you can come to a conclusion and make a decision. From the look of it, disadvantages may seem like a turn-off, but there is an easy way for you to overcome them. All you have to do is look carefully and find an SEO service provider more in line with your brand value.
However, keep one thing in mind: do not ever mistake white-label for private label; both are very different. This will be further discussed in the next section.
White Lable SEO Vs Private Lable SEO
Sometimes, people get easily confused between white-label and private-label. So, to eliminate any possibility of you ever getting confused, this section will compare both these services.
| Private Label SEO | White Label SEO |
| Private labelling included selling services to one exclusive reseller. | White labelling, on the other hand, sells generic products to multiple companies. |
| With private label, SEO marketing agencies would have an easier time communicating. | There is always the risk of communication failure. |
| There is more trust between the two parties. | The trust factor between the two parties will always be in question. |
| Quality of service is always ensured. | The quality depends on the type of company you have hired. |
While hiring a white label SEO may seem like a risk, you cannot forget the fact that all of these factors vary from company to company. The results would be good if you find a good company to outsource SEO. With that out of the way, the next section will explore various white-label SEO services.
What kind of services does white label SEO provide?
Remember, the main job of white-label SEO has always been to provide companies with their expertise. These services could be anything from SEO auditing to reports. Basically, all the types of SEO services you generally expect to be provided by digital marketing services should be there. These include
On-page SEO
The process of optimizing the various on-page factors of a website like meta description, heading, etc.
Off-page SEO
The process of optimizing the various off-page SEO factors like backlinks, mentions, social media, etc.
Technical SEO
The process of optimizing the backend of your website to make it more in line with the search engine guidelines. This includes optimizing page speed, site maps, crawl ability, etc.
Keyword Research
Helping you find high-performance relevant keywords.
Content creation
Crafting highly optimized content to increase the rank and discoverability of your website.
Reporting and analysis
Providing you with easy-to-read reports to show how well the client’s website is doing in terms of SEO.
These are basic services; white label SEO could even go beyond and provide other services like local SEO, etc.
Conclusion
By now, you might have already understood how and why so many marketing agencies rely on white label SEO. As a digital marketing agency, you should be able to assist your clients with everything they need. However, if you ever feel like you lack SEO expertise, consider outsourcing these services instead of worrying. This way, you will be able to meet your clients’ expectations without spending money on housing your own SEO teams.
