Packaging is merely a means of product protection, right?
In the end, what matters most is on the inside. You might be setting yourself up for failure as a business owner if this is how you handle packaging. Packaging is essential for marketing your brand as well as your products.
How important is packaging in Marketing a product?
Consumers say they are more likely to make another purchase from a company if they receive goods in premium packaging, according to an infographic from The Paperworker, which cites data from 52% of consumers.
After making a purchase, 90% of consumers reuse the boxes and bags used to package the product, and 40% of them would post an interesting packaging photo on social media. Given these figures, you shouldn’t minimize the significance of packaging in terms of marketing. It is crucial for drawing in new potential customers in addition to providing your products with the protection they require throughout the distribution and sales process.
Packaging has evolved into your company’s very own mobile billboard, especially with unboxing videos enjoying something of a renaissance online. Unboxing a new product is undoubtedly the most exciting part of the shopping experience for many customers.
Designing the packaging for your products shouldn’t ever be an afterthought. Throughout your marketing strategy, it should be viewed as a crucial element. Packaging plays a significant role in addressing the question of how you want your customer to feel when they open your product.
These 4 factors will help you understand why packaging is crucial for product marketing:
Creating Shelf Impact
There are probably thousands of products similar to yours among the market’s countless offerings. The Arka claims that just the product packaging influences one-third of customers’ purchasing decisions. Because of this, your packaging will have the greatest influence on increasing sales.
It’s all about making a good first impression. Customers interact with your packaging in-person and online as soon as they see it. The packaging of your product is where you should start to set it apart from the competition.
It’s there to make your products look nicer on the shelves. You run the risk of not attracting new customers if your packaging is generic. Since the packaging doesn’t perfectly fit your product and appears plain and unoriginal, these are frequently perceived as low-quality goods.
The best option for your products is to use high-quality custom packaging.
By speaking directly to your customers and conveying the brand narrative, you are able to stand out among the countless products offered by your rivals.
Using a strategic package design is crucial for building brand recognition.
Once more, your package doubles as a mobile billboard. Use this to emphasize your logo and convey important information through graphics and typography.
On the front of your packaging, let your imagination soar while appealing to your target market.
Your brand’s packaging should be interactive for your customers and be simple to remember among all the noise of your competitors. The same principles apply to e-commerce.
Even though your customers are unable to physically touch or otherwise interact with your products before making a purchase, your package should still be presented in a way that makes it stand out in their shared mailrooms.
Make your package simple to remember, user-friendly, and easy to find. Avoiding having it stolen from your front door or mailroom is one advantage of using packaging that isn’t visually appealing or eye-catching. Additionally, it lowers the likelihood that it will ever be bought. You kind of want your package to be so alluring that people’s curiosity wins out.
Communicating A Message
While your packaging can serve as a mobile billboard for your brand, it’s also a fantastic way to communicate with your customers.
“Facing” refers to the surface of packaging.
This is where your portable billboard comes into play. Its role is to showcase your brand, attract attention to your product, and distinguish your brand from rivals. Your goal should be to make a strong, concise statement on the front.
Make it straightforward and simple to memorize, in other words. Your product’s information zone is located on the back of the packaging. It opens up a line of communication between your product and the customer. Making sure that the information is organized, clear, and concise is important because the back of the packaging can be quite crowded with details due to consumer demands.
