Online marketing and social media have become a global phenomenon in the last three years with just about every individual on earth integrated into this modern day world. Instagram has been very popular in the last few years, especially because of its ability to help businesses grow their fan base. What’s so great about Instagram? Well, for starters it allows for visuals!
This can be helpful for marketing purposes as well as when you are trying to attract new people. For every visual that you post, you can get more followers which in turn will help with your raise in popularity. So, how do you become popular? You have to post regularly so people can see what you’re up to. Here are a few tips to help you become popular on Instagram.
TIP 1: Post at least once a day
You need to post at least once a day or else there isn’t much of an impact for your posts during the days when lots of activity is taking place on Instagram. This is where consistency comes in, don’t be the business that only posts on the weekend and then no posts during the week!
You could schedule your posts to go live at different times of the day for each day of the week. However, Instagram has recently made it so that you can post several times a day as long as you are under 500 pictures.
This way, no matter what time of day you choose to post, there should be activity for it.
TIP 2:Try out different content
A lot of small businesses or owner operated businesses would post the same content over and over again. But, that won’t do you any good. Instead, try creating different content for each day. You can create memes, screen shots, videos and clip arts to post each day if you would like to make your content more creative.
You can also try posting small snippets throughout the day instead of doing the whole thing at once. For example, each day you could post a video clip of your new product then post a couple other images or just two image. Just don’t spam your followers with repeated content.
TIP 3:Follow and interact with other Instagrammers
One of the biggest reasons people join Instagram is to build their brand by following and interacting with others. You need to follow people, whether it be related to your company or not. Additionally, you need to interact with the people who follow you.
For example, if you get a follow request from someone, don’t just accept it. Go onto their profile and check out what they do. It’s good to have interaction with people from all different types of industries because it helps you grow your network and your popularity will improve as well.
TIP 4:Try setting up a giveaway on Instagram
There are many different ways to set up giveaways, however Instagram doesn’t really offer that option for businesses. To get around this there are many apps out there that can do this for you.
Some of them are Rafflecopter, Wishpond, and Raffle Widget. They will help you set up a giveaway, collect entries and then pick a winner at the end. You can then share your activity to your followers, whether it be the contest itself or any of your social media posts.
TIP 5:Engage with people on Instagram
One of the biggest mistakes that small business owners make is that they simply post their content on Instagram and not interact with anyone. But, this is a huge mistake! You must engage in both conversations and comments on every post you do!
You may also find other people who are doing giveaways or commenting on other pictures. You also can get more followers by commenting positively on other people’s content.
You should be confident in your products and company so you don’t need to comment on everyone’s content. Just make comments on those people who are posting a lot of pictures with different types of subjects or post similar products to you!
Pictures should always focus on the product itself, however, they should also include some type of social media post about your business.
TIP 6: Try out influencer marketing
If your business does not have a large following, you might want to consider using an influencer. This can be someone well-known in the marketing world that is related to your business or not.
An influencer would help you gain more popularity on Instagram by appearing with your product and posting a picture of it. For example, if your company makes juicers, an influencer would put up pictures of the juicer and yours together to show how great it is.
Then, they would ask their followers if they like it or want to know more about the juicer. The more that people like or comment on the picture, the more popular your company will become.
TIP 7: Use hashtags in your posts
Use hashtags in all your pictures! Instagram is made up of hashtags and they are essential for all your posts. This will increase the chances that people will interact with your post, even if they don’t know what you’re talking about.
The most important thing you can do is to be consistent with your Instagram account. Don’t just post once and leave it at that. You need to post throughout the week with different content as well. Instagram marketing is an excellent way to increase traffic and sales.
If you follow these tips, Instagram will definitely help your business grow! For more information on how to grow your business and learn more about social media marketing,
