How To Identify Search Intent in Organic Results: A Complete Guide

By now, you’ve probably heard that Google can be an incredibly competitive space. These days, Google has become a major player in search engine technology, and it’s not far away from being #1 in the US as well.

However, it’s also important to know why people use their web searches. And what makes them actually want to read more?

When you get results on all kinds of topics that are interesting to you, some pages might contain great content for your needs. However, there are other pages with no obvious reason to rank well in Google. They get ranked based on something that doesn’t necessarily make sense, but is popular among visitors, or because of reputation, or just because they want to learn information.

To help you identify this type of page correctly, here are some tips that might give you an idea.

Read The SERPS

SERP or search engine results page is one of the most important things you can refer to while understanding search intent. The results from Google tell us about different types of intents and phrases along with their priority on the search results. 

The ranking of search results is based on the relevance of the user and how much it can help them to achieve their goal, or which results best reflect their purpose. As a result, the results that rank highest and have the best chance of achieving the searcher’s goal are considered as the best.

Of course, we should take the conclusions of the following study with a grain of salt and use common sense, because even Google makes mistakes from time to time.

Leverage Intent Modifiers

One major thing you can do here is to leverage intent modifiers. Intent modifiers are just words that convey a certain level of intent. 

For example, if a person searches for “the best biology book”, they are attempting to compare between several biology books. 

In this phrase “the best biology book” here implies both informational and commercial queries. The word ‘best’ stands for informational intent and the phrase “biology book” implies commercial intent. Also if the user uses the word ‘buy’ before this phrase, we can sense that the user is looking to buy a biology book, thus it becomes a transactional query. 

As you can see, there can be different types of intent modifiers, how do you differentiate them? 

You can differentiate them by intent type. You can now change old content or generate new information that matches the user’s purpose by using your intent buckets. 

As a result, every phrase you get in the transactional intent bucket, you should put that on a product page, whereas commercial words should lead to category pages or comparative articles. But always make sure you match the searcher’s goal, which will vary depending on the meaning of each query and modifier. 

Use Google Trends

You can also use Google trends to search for keywords that align with your target customers’ search intent. In Google Trends, see which phrases are most frequently used. There is no one-size-fits-all technique to find Google Trends, but it will show you the search term that is most frequently used in relation to that search intent. It allows you to see where the most popular search terms are at any given time, as well as compare those trends to other phrases. 

Assess The Keyword Difficulty

The keyword difficulty parameter specifies how much effort it will take for your content to appear on the top page of Google for a specific keyword. To put it another way, if a word is difficult to rank for, getting results will take a lot of time and effort on your part. Even if you write about the right subject, if you provide the wrong kind of content, ranking that page will be considerably more difficult, so keep that in mind while creating the content. 

Use Google Suggest, which is a popular but highly competitive keyword tool. You can use this tool to see how difficult it would be for Google to rank for a certain term, as well as how long it would take. This is particularly useful if you see that Google isn’t ranking well for a particular phrase.

So this was all about how to identify and implement search intent to get the most out of your business. Use what you’ve learned about search intent in this article and create content according twith the goal of future searchers being able to fulfil the activities they set out to do on your site in mind.