It comes as no surprise that social media is a powerful marketing tool to drive engagement and leads. With over 4.6 billion active social media users across the globe spending 2.27 hours on an average daily, according to Digital 2022: Global Overview Report, utilizing social media platforms for businesses to promote their brands, products, or services is no longer an option but a necessity.
Whether you have a startup or an already-established home-organizing business, social media can increase your brand awareness, advertise your products and services, and build customer relationships. However, social media marketing requires more than posting picture after pictures or content with random captions in the hope of gaining followers.
To effectively promote home organization projects, you must be knowledgeable about the various social media strategies. And in this article, we will do just that to help you get started.
What Is Social Media Marketing?
Social media marketing is a systematic strategy to promote your brand, products, and services using various social media platforms. It includes an outline comprising your social media goals, your action plan to achieve them, and a metric to measure your performance.
This outline will help you identify your tactics, channels’ success rate, and those you need to improve.
The Best Social Media Platforms for Home Organizers
Being active on social media is one thing, but picking out the best platform to promote your products and services is another. Sure, it can be overwhelming initially, but narrowing down your choices and starting small is the smart way to commit to your strategy. Below are the best social media platforms for your home organizing projects.
Facebook, one of the most popular and established social media sites, provides a targeted way to interact with potential clients and customers. Facebook Business Groups is the perfect option for home organizers, as it can help show off your expertise and build trust and engagement with your customers.
While it can be tempting, refrain from posting content to gain followers. Instead, focus on building a community with like-minded people who share common interests.
Marketing yourself on Pinterest can be beneficial in exhibiting your style in home organizing. Since people use this platform to get inspired by images and videos, you can use this as a portfolio of your best works, allowing your clients to refer to it anytime.
Pinterest is great for content creation because you can pin and gather your ideas through mood boards.
Instagram is a visual platform with tremendous growth over the past few years, especially for millennials and Gen-Zs. It is also the best way to showcase a before and after of your work. This way, you will slowly get the trust and establish a relationship with potential clientele.
Moreover, using hashtags purposefully will yield visibility on your target audience and raise brand awareness.
6 Tips to Kickstart Your Social Media Strategy
Knowing where to start is essential to ensuring you reach your desired audience with the right content, regardless of whether you are a professional or just getting started.
Set Goals
Understanding and considering your company’s social media goals is necessary to be successful on social media. Consider including KPIs in your goals to track audience growth, amplification, and virality rates. There are many ways to track success rates but focus on the ones important to your company.
Decide on Your Target Audience
You must know your target audience and what they want to create personalized messaging and content. To do this, you can conduct internet surveys, consumer interviews, or organize focus groups.
Research Your Competitors
Competitor research is an essential part of your social media marketing strategy, as you will be able to identify the campaigns they are running. You can copy them or create a new way to draw in customers.
Plan Your Content
After choosing which platform to use, it’s time to plan your content. It includes creating a tone and themes for your pages, building a content calendar, or scheduling each content. Overall, your content strategy must inspire DIYers to embark on transformative home organization projects, such as conquering cord and cable clutter-free living spaces.
Build and Engage Your Community
Focus on building connections that will eventually become communities. They help increase engagement, drive brand awareness, create brand advocates, and draw in new customers, especially when active. The secret to building and managing them? Be responsive.
Grow Your Following
Gaining new followers is as important as creating content and building communities. That’s why you must also focus on developing strategies to expand your audience, and there are two ways to do it: organically or through paid advertising. The first can attract users and drive engagement without spending too much, while the latter has an allocated budget to advertise products and services (e.g., working with influencers).
Final Thoughts
Having a better grasp of social media will enable you to develop an effective plan for your home organizing projects. After all, these social media strategies should help you see an increase in returns and create a lasting and genuine relationship with your customers.
