For the eCommerce industry, digital marketing has become a lifeline as it provides the best of both worlds – Scope and ROI. Distract the eCommerce business from the old brick and mortar methods of conventional advertisement with Digital Marketing. Disrupt the eCommerce industry with perpetual growth by fueling ample revenue and colossal profits in your online shop.
Digital marketing is a sure-fire way to meet e-commerce business prospects when you know the new “digital is everything” scenario. Make your brand reverberate everywhere in this digital revolution. For your web store, employ sound digital marketing strategies that skyrocket your business growth.
E-commerce generates tremendous revenue using digital marketing as it helps to gain consumers and brand awareness. Before purchasing a product, consumers are no longer reliant solely on the content or word-of-mouth; they make sure to read the feedback about a product on all the websites on which the product is mentioned.
37 million social media visits contributed to nearly 529,000 orders, according to the new report. Facebook helps to get more traffic to the website from others, which leads to sales that comprise an average of 85% of all orders.
As they get distracted very quickly, it has become really important to catch consumer interest, this is where digital marketing comes into the picture and allows e-commerce companies to go through certain challenges.
To make it easier for e-commerce firms, Digital Marketing focuses on combining the relevant marketing platforms, finding out some of the most important digital marketing channels below.
1. Optimization Search Engine (SEO)
Search Engine Optimization (SEO) for your e-commerce website is like a blessing in disguise. It is the practice of growing the amount and quality of traffic from organic search engine results to your website.
Let us take the case study of Zagg, which is a retailer of mobile accessories, as an example. They create tonnes of content and post up to 35 times a week vigorously, which lets clients quickly find them online.
Zagg’s marketing drives a lot of sales and interaction by advertising its goods through content, giveaways, and other promotional events. The company posted a 172% ROI on their blog in 2012 alone, all of which came from direct sales.
2. Marketing Search Engine (SEM)
To improve the organic search engine ranking, Search Engine Marketing (SEM) focuses on improving the popularity of the website. It is a perfect channel that very quickly provides short-term outcomes.
Search engine marketing (SEM) uses keyword-based paid ad campaigns to reach out to users who actively search for your website.
Google AdWords is the most well-known and powerful SEM site, and it is the paid search channel on which e-commerce companies can certainly focus. Here is a Trivago case study on how Google AdWords has been used to be placed at the top of the related search results.
“Trivago used Google’s Dynamic Search Ads in 2015 to enhance the automation of complex search questions, including the question “What are the nicest hotels in San Francisco? “According to Google, their Dynamic Search Ads often “automatically produce longer, more important ad headlines based on the unique search of a person for the company’s advertising.”
This resulted in a 140% higher click-through rate, with stronger new consumer conversions and higher ad ROI in the markets.
3. Marketing Email
Email marketing is not dead yet, it is still the most powerful digital marketing platform for distributors that offer real ROI.
To have a better consumer shopping experience, emails play a significant role. You automatically receive the confirmation email and also a digital invoice until you order or pay for your purchase on the e-commerce website. Users can submit questions about goods, your experience by email, or remind clients of their abandoned shopping cart. Or general requests for information about the company. Personalized emails assist your clients to communicate well with your company.
Let’s take Amazon’s case-in-point. They began by customizing their email campaigns according to the needs of clients. They began by segmenting email marketing campaign clients, making it easy for them to get personal and tap into the interest of customers, which helped to increase the profitability index.
It was the clients’ database that helped Amazon develop the personalization of the message and make it so successful. To ensure that they were getting the best ROI, they established a detailed blueprint for each customer.
4. Social Media Marketing(SMM)
There is barely anyone who is not involved on social media who has taken over the planet. It has become an everyday habit to post regularly on Instagram or Facebook. For brands, it has become easier to attract consumers via social media. It has become possible for digital business professionals to use paid social media as part of their plan to attract more consumers as social networks are becoming stronger.
Author Bio:Dilip Tiwari is an SEO Expert at Universal Stream Solution. Universal Stream Solution is a web development company in Atlanta. That helps startups to enterprise companies in mobile & web technology.