When you start a business, it is easy to fall into the trap of not wanting to spend more money, and to want to do everything yourself. Entrepreneurs naturally want to keep startup costs to the minimum amount of money. So, you see, if you can set things up for yourself, you are saving money by not hiring someone else.
But the problem with this is that, in the long run, by doing everything yourself, you can easily lose money. First of all, you can’t be an expert at everything. Most importantly, if you are busy doing stage business activities for your business, then you are shifting your focus from your customers and other ways of making money. Time to withdraw money.
One place that people think is very easy to do is their website. Among the “drag and drop” website builders and easy-to-use WordPress, it’s easy to imagine that you could build your own website; but apart from that special web design talent and natural talent of pairing colors, your website will look basic, and will lack the panache your targeted clients want.
Because your website tends to attract people to your business, do you want them to think you are too cheap to invest in a well-designed website? Like it or not, people will judge your business based on your website; one look can prevent guests from calling you, even if you could be the perfect trainer to help them. So invest. Hire a professional web designer who will design your website with a modern, clean design and unique branding.
Apply Your Mark To All Your Website
Consider visiting a new website; Which page do you start with? What are the things that catch your eye first? How do these things define the product message? Even if you don’t think about these things, there is always a good reason why you click away from the site to continue your search, and so do your visitors. So, start with one page of your site and pay attention to things that need to be updated. Here are some ideas:
1. Your title. A website designer can combine the colors of your product and design elements to create an attractive (unknown) paid theme that encourages people to continue reading your home page.
2. Your head. Whether featured in the title or used in the sidebar, guests are more comfortable seeing a person’s face and knowing that you are a real person. A technical headshot adds a personal touch to the site. Your visitors will see you as approachable and know that they can actually reach you if they call you, instead of being drawn into a vicious voicemail cycle.
3. Your inbox. Don’t get caught up in the annoying design of the old registration box. Your web designer can easily integrate the design to make your exit more prominent. (Word of advice: if you haven’t built your list yet, you need to get started!)
4. Your author’s signature box. Use the end of all blog posts to enter your author details and call to action. Color in your product and/or a different header that conveys the message of your product. Reassure your students why you are the coach they were looking for. The key here is to keep the verbiage small but also include a link: an optional entry offer, a waiting list, or in your signature product or book. Use a different version of your author’s inbox, and, when writing articles for other companies, such as a guest blogger.
Is It Time to Release Your Comments?
When did you last change your social media image? What about the title of your website? If your photos are older than 18-24 months OR if your style or appearance has changed significantly, then you need updated photos. It doesn’t matter if you look like a good model in this picture from the 90s. Chances are you don’t look like this many years later. But it is probably the most important thing for customers to look your best! Keep up to date.
Social media and website photography are just a few places where it is important to have updated images and building materials so that visitors and fans know that you are in business and that you are investing in your business image. We are talking about your BUSINESS image: a picture that shows the world; a representative image of you as a coach; an image that will achieve perfect health; image powerful enough to send your kids to the college of their choice. Why in the world would you try to manage these important images on your own, even if you have experience in photography?
Think about it … if you’re on social media to find your college friends, it doesn’t matter that your profile is a little shot and that you’re wearing a tank top while you’re drinking beer. But if you develop your business on social media, looking to gain more clients, then the mysterious image of wearing outfits will not just fly.
Combine blurred images and hire a photographer
Smartphone cameras have really improved in recent years and some of the photos posted online are incredibly clear. However, just because you have a great cell phone camera doesn’t mean you have to take your own professional photos.
First of all, any reputable photographer will have the latest and greatest camera that will surpass the quality of a cell phone. Second, experienced photographers will be able to set the lighting so that you are not overshadowed by the shadow. Thirdly, professional lifestyle or photographers have a way of putting their models at ease and they will know which things are most pleasing to your body type.
