Does work get over with just publishing your brand’s website?
No, absolutely not.
Rather, a whole new set of performance metrics come into action. And that is to keep your website strong and sturdy amid the tough competition the online world today offers.
Most importantly, your website is valuable. That’s because
- You get to make an outreach to an endless number of people.
- Secondly, a website acts as an excellent marketing tool for you.
- Thirdly, you get to integrate with all kinds of customers. To enumerate, customers from different online channels like Facebook, Instagram, Whatapp, etc. get to take action on your landing pages. Hence you get to maintain a multi-channel approach with just a handy website.
- Fourth and most important, you get a lot of conversions and thus, your business grows.
It goes without saying that, one needs to gauge a website’s performance, to discover any loopholes that might adversely affect your business.
For this, experts of web design Toronto like those working in Cube InfoTech keep a follow up on certain metrics. We shall discuss and explain three of them here in this article.
From the time you enter a request to the server (For example, typing Google on a web browser) and the time it takes to load (Google page opens on the screen), is called Page load time.
As per a 2019 study by Portent, the first five seconds to load a web page affects your conversion rates. That’s because, people don’t like waiting. And that’s justified too, with so many other options (aka, your competition) easily available.
Now, in case your page takes more than 4 seconds to load, web designers check and correct certain areas.
For instance, if your website has loads of large size images and other elements, they have to be optimized. Then there are other figures like time to first byte about which we shall talk next.
Also Read: Top 6 Responsive Web Design Trends in 2022
Then there is something called time to first byte (TTFB). Before understanding the term, you need to know what HTTP is. HTTP stands for Hypertext Protocol. Web browsers like Safari, Google, and Mozilla constantly talk to servers and get back responses from servers through this HTTP. The period in which the server thinks over the response, before actually responding, is the time to first byte (TTFB).
If it takes more than 200ms for the server response time, it’s a red alert. Because, it then affects a website’s loading time that goes on to affect your rankings on search engines. In short, keeping your TTFB score low ensures that people don’t give up on your site.
For this, web designers in Austin use:
A group of servers are spread all over the world. They work in conjunction to provide fast delivery of Internet content.
A temporary storage area (like your PC) where a copy of the data is saved and stored. This is easier than re-fetching the data from the server. That’s why websites keep on asking for caches on your device.
Has it ever happened to you that a website took longer and you flipped back to visit some other website?
That time to load a title on your web browser is time to title.
This is important to keep a track of this metric, as otherwise, users may find your website untrustworthy. Moreover, any sort of delay is today equal to testing a user’s patience. That’s why, website designers like to keep a track of these metrics.
To conclude, your website’s performance shall fluctuate from time to time. Which is why, it’s vital to keep an eye on a website’s performance metrics. For this, you shall need to contact web developers in Austin to create a great lead generating website.